Social Media Manager

As a content manager at Empower YTH, my role was a culmination of four years of dedicated volunteer work and a focused internship, which collectively served as my foundational training. I was entrusted with the full scope of social media management, from strategy and execution to post-campaign analysis. My responsibilities included: Campaign Management: Conceived and produced diverse promotional materials for every theatrical show, including posters, countdown graphics, newsletters, and digital banners. Content Strategy & Execution: Developed compelling copy and visual concepts for online advertisements and organic social posts, while also managing and scheduling content across all social media platforms to maximize reach and engagement. Community Building: Actively engaged with the audience online by responding to comments and messages, successfully fostering a vibrant community around our productions. Event Coordination: Coordinated promotional events, such as show launches and meet-and-greets, to generate buzz and excitement for our projects. Performance Analysis: Tracked and reported on campaign performance to identify effective strategies and inform future content decisions. This experience, alongside my strong work ethic, has honed my ability to manage social media from a strategic, creative, and analytical perspective, all while operating within a real-world, fast-paced environment.