Digital Marketing and Social Media Management

Beyond planning and scheduling, my content creation work involved producing the actual visuals and copy that went out across 11 Facebook pages — shooting and editing photos and videos, occasionally modeling for branded posts, and writing captions adapted to each branch's voice. I relied on Canva and CapCut for editing and production, while using AI tools like Claude and ChatGPT to speed up caption drafting and content ideation.

I have experience managing content calendars and posting schedules across multiple social media pages, coordinating timelines to ensure tasks and posts went out consistently and on time. This included planning ahead for campaigns and seasonal content, tracking deadlines, and adjusting schedules as priorities shifted.

I wrote captions and copy for social media posts across multiple branded pages, tailoring tone and messaging to fit each page's branding and campaign goals. I also drafted outreach copy for influencer collaborations, focused on clear, persuasive messaging to pitch partnerships.

I managed day-to-day operations across 11 branch Facebook pages during my internship, handling content calendars and posting schedules to keep all pages active and consistent. I used Meta Business Suite to plan, schedule, and monitor posts, ensuring campaigns went out on time and aligned with each page's audience. I also built and configured a Facebook Messenger chatbot to automate responses, improving reply times and community engagement across the pages.

I edited videos for social media content using CapCut, focused on simple, minimalist edits — clean cuts, basic transitions, and text overlays to keep content polished without being overly produced. This style worked well for quick-turnaround social posts across multiple branded pages.

I used Canva regularly to design social media graphics, including posts, stories, and promotional materials for branded content across multiple pages, keeping visuals consistent with each page's brand identity.

My experience with email marketing comes mainly from outreach — I drafted and sent emails for influencer collaboration outreach, which involved writing clear, professional copy to pitch partnerships and secure responses. I haven't worked on newsletters or email campaign sequences yet, but I'm comfortable writing persuasive, brand-aligned copy and open to learning more in this area.

During senior high school, I used Wix to build a simple personal website as a short introduction about myself, with a minimalist design. This gave me early hands-on experience with website builders and basic site layout.

During my third year of college, I built a website using WordPress, which gave me hands-on experience with website builders and basic site setup. I also have some foundational knowledge of SEO, though I'd say I'm still building my skills in that area and open to learning more.