Influencer & Affiliate Specialist

Managed end-to-end influencer and affiliate marketing campaigns Sourced, vetted, and negotiated with creators across various niches Handled product seeding, paid collaborations, and content reviews Led monthly TikTok and social media campaigns with a focus on performance Supervised a team to ensure KPIs and OKRs were consistently met Created campaign briefs and monitored rising trends and creators Worked with influencers in lifestyle, health, and wellness categories Coordinated reporting and presented monthly performance updates to management

Managed end-to-end affiliate campaigns for various product categories Recruited and onboarded active affiliate creators, especially on TikTok Tracked affiliate performance and optimized strategies based on data Maintained strong communication with affiliates to ensure consistent output Created monthly performance reports and shared insights with management Ensured all affiliate content aligned with brand guidelines and goals Handled multiple campaigns per month, meeting KPIs and conversion targets Identified top-performing affiliates and proposed retention strategies

Led a cross-functional team, aligning daily operations with campaign goals and KPIs Provided clear direction, mentorship, and support to drive team growth and performance Fostered a collaborative, accountable work environment with strong communication Oversaw strategic planning and execution to ensure timely, high-quality results

Developed creative briefs and content strategies tailored for TikTok and other social platforms Reviewed and provided feedback on influencer content to ensure brand alignment and quality Collaborated with creators to craft engaging, on-trend content that resonates with target audiences Oversaw the production of short-form videos, campaign shoots, and branded content from concept to execution

Managed end-to-end advertising production, from pre-production to final execution Led talent casting and ensured the right fit for brand and campaign objectives Coordinated with creative teams, clients, and crew to deliver high-quality ad content Oversaw timelines, logistics, and deliverables to ensure smooth and on-time campaign rollout