Senior Marketing Manager

360° Marketing Strategy Expert in planning and executing full-funnel marketing strategies across digital and offline channels—ensuring alignment between paid, owned, and earned media. Performance Marketing Strong focus on ROI and efficiency metrics such as ROAS, CAC, LTV, ROMI, and CTR. Skilled at scaling campaigns while managing acquisition costs. Media Buying & Ad Operations End-to-end campaign execution across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, LinkedIn, and Programmatic platforms. Email Marketing & Automation Proficient in building nurture workflows and automations using platforms like Klaviyo, Mailchimp, ActiveCampaign, and Zoho Campaigns. Lead Generation & CRM Integration Skilled at running lead-gen campaigns for B2B and B2C using landing pages, gated content, and lead magnets, with integration into Zoho, HubSpot, or Google Sheets workflows. Content & Creative Strategy Oversees content planning, A/B testing, and execution for social media, ads, email, blogs, and video (AI and human-led). Collaborates with creative teams for high-performing assets.