Email Marketing Designer & Manager and Klaviyo Builder

1. High-Impact Communication: Designed and presented daily, high-engagement content digital materials, showcasing an expert ability to translate complex information into clear, action-oriented messaging. 2. Copy-editing & QA: Maintained meticulous standards for clarity, grammar, and tone across all internal and external documents, providing a foundation for flawless email campaign execution. 3. Project Management: Managed multiple concurrent class schedules and learning paths, proving strong organizational skills and the ability to meet frequent, hard deadlines.

1. Flow Development: Designed and built critical Klaviyo flows from scratch: the Welcome Series, Abandoned Cart/Checkout, and Post-Purchase Series, etc., utilizing dynamic content blocks to increase personalization. 2. Design & Copy: Created on-brand, mobile-responsive email templates using the Klaviyo drag-and-drop builder and wrote all accompanying conversion-focused copy for each flow stage. Segmentation Strategy: Implemented a strategic list segmentation plan to target specific customer groups (e.g., Engaged, High-Value, Lapsed, etc.) and maximize personalization. 3. Optimization: Developed and proposed A/B testing plans for subject lines and key Calls-to-Action (CTAs) to increase Open Rates and Click-Through Rates (CTR).

Targeted Copy: Crafted compelling, audience-specific copy for brochures, website landing pages, and marketing materials, focusing on persuasive language and clear value propositions.

1. Proficient in using Canva and Figma in creating email marketing designs 2. Maintain strict brand aesthetic consistency across all email templates, ensuring alignment on typography, color palettes, and imagery as established by the project or brand's guidelines. 2. Visual Storytelling: Collaborated on design projects to ensure that visual layouts and written copy worked seamlessly to convey a unified brand message.