Amazon and Shopify Executive Virtual Assistant

Duties and Responsibilities: Managed end-to-end Amazon Seller Central operations, including product listings, inventory synchronization, and order fulfillment for camping and hiking gear. Optimized product titles, descriptions, bullet points, and imagery using SEO strategies and A+ Content to enhance visibility and conversion rates. Monitored and adjusted pricing strategies, promotions, and deals to maintain competitiveness while aligning with brand positioning. Oversaw Amazon PPC campaigns (Sponsored Products/Brands) to drive traffic, maximize ROAS, and expand market share. Addressed customer inquiries, returns, and feedback promptly, ensuring resolution and maintaining a 95%+ satisfaction rating. Analyzed sales performance, keyword rankings, and competitor activity to inform datadriven decisions and growth opportunities

Managed and optimized product listings, collections, and pages on multiple Shopify stores to enhance user experience and conversion rates. Coordinated inventory management, including stock monitoring, restock alerts, and synchronization with suppliers to prevent overselling. Processed and fulfilled orders, manage shipping labels, and handle returns or exchanges in alignment with brand policies. Conducted competitive research and market analysis to identify trends, pricing opportunities, and product gaps. Created and scheduled promotional campaigns, including discount codes, bundle offers, and seasonal sales. Generated performance reports using Shopify Analytics, Google Analytics, or other data tools to track KPIs like conversion rate, AOV, and ROAS. Responded to customer inquiries related to products, orders, and policies via email or chat in a brand-aligned tone. Collaborated with the creative team to ensure visual assets (images, videos) meet brand storytelling standards and support the development of brand narratives and product storytelling to strengthen emotional connections with customers.

Duties and Responsibilities: Developed and executed comprehensive Meta advertising strategies across David’ s portfolio of businesses, aligning with industry-specific goals and target audiences. Managed end-to-end Facebook and Instagram ad campaigns, including audience targeting, budget allocation, creative deployment, and performance optimization. Analyzed campaign metrics (ROAS, CTR, CPC) using Meta Business Suite and Google Analytics to refine strategies and maximize ROI. Collaborated with content creators and designers to produce high-converting ad creatives that resonated with each brand’ s unique identity. Implemented A/B testing for ad copy, visuals, and audience segments to identify topperforming variables and improve campaign efficiency. Monitored market trends and competitor advertising tactics to ensure David’ s businesses maintained a competitive edge.

Developed and executed platform-specific social media strategies (Facebook, Instagram, TikTok, YouTube) tailored to each industry within Amanda ’ s portfolio. Created, curated, and scheduled engaging content (posts, stories, reels, videos) that aligned with brand identities and resonated with target audiences. Managed paid social campaigns, including budget allocation, audience targeting, and performance optimization to maximize ROI and conversion rates. Monitored and analyzed social media metrics (engagement, reach, conversions) to refine strategies and report on growth outcomes. Engaged with followers, responded to comments/messages, and fostered community interactions to build brand loyalty and trust. Collaborated with content creators, designers, and influencers to produce high-quality, onbrand visual and written content. Stayed updated on emerging social media trends, tools, and algorithm changes to keep Amanda ’ s brands at the forefront of digital innovation. Implemented A/B testing for content formats, captions, and posting times to identify best practices and improve performance.

Provided omnichannel customer support (phone, email, chat) to resolve inquiries, complaints, and technical issues promptly and empathetically. Documented customer interactions and solutions accurately in the company ’ s CRM system to ensure continuity and compliance. Collaborated with cross-functional teams to escalate complex issues and ensure timely resolution aligned with service level agreements (SLAs). Utilized knowledge bases and training resources to address customer needs while adhering to brand-specific guidelines and protocols. Supported digital transformation initiatives by guiding customers through technology adoption and troubleshooting digital platforms. Achieved key performance metrics, including customer satisfaction (CSAT), first-contact resolution (FCR), and average handle time (AHT).

uties and Responsibilities: Developed and executed platform-specific social media strategies (Facebook, Instagram, TikTok, YouTube) tailored to each industry within Amanda ’ s portfolio. Created, curated, and scheduled engaging content (posts, stories, reels, videos) that aligned with brand identities and resonated with target audiences. Managed paid social campaigns, including budget allocation, audience targeting, and performance optimization to maximize ROI and conversion rates. Monitored and analyzed social media metrics (engagement, reach, conversions) to refine strategies and report on growth outcomes. Engaged with followers, responded to comments/messages, and fostered community interactions to build brand loyalty and trust. Collaborated with content creators, designers, and influencers to produce high-quality, onbrand visual and written content. Stayed updated on emerging social media trends, tools, and algorithm changes to keep Amanda ’ s brands at the forefront of digital innovation. Implemented A/B testing for content formats, captions, and posting times to identify best practices and improve performance.

Managed client communications, including inquiries, policy updates, and appointment scheduling via email and phone. Organized and maintained confidential client records, policy documents, and compliance files securely. Prepared insurance proposals, claims documentation, and renewal notices with meticulous accuracy. Coordinated Jessica ’ s calendar, prioritizing client meetings, industry events, and internal strategy sessions. Monitored deadlines for policy renewals, claims, and regulatory requirements to ensure timely compliance. Collaborated with insurance carriers and vendors to resolve client issues and streamline service delivery.