VIRTUAL ASSISTANT / SOCIAL MEDIA MANAGER

Developed engaging email campaigns with personalized content to boost open and click-through rates A/B tested subject lines, content, and CTAs to optimize campaign performance Analyzed email performance metrics to refine strategies and improve ROI Managed email lists, segmenting audiences for targeted campaigns

Edited and retouched images for social media, websites, and marketing materials Enhanced photo quality using tools like Adobe Lightroom and Photoshop Adjusted lighting, color balance, and background cleanup for a polished, professional look Delivered high-resolution images optimized for digital platforms Worked with clients to match specific brand styles and aesthetics

Managed and scheduled content across Instagram, Facebook, and LinkedIn Created engaging posts and visuals using Canva Grew audience engagement through daily interaction and hashtag strategy Monitored analytics to improve reach and content performance Supported brand consistency and online visibility for clients

Designed and executed direct mail campaigns, including postcards, brochures, and promotional packages Collaborated with clients to create targeted mailing lists and tailored messaging Managed the production process, from concept to print, ensuring high-quality materials Analyzed campaign results to track response rates and improve future mailings Maintained a strong focus on brand consistency and customer engagement

Received positive feedback for creativity, attention to detail, and timely delivery of projects. Designed digital content for social media platforms, including Instagram posts, Facebook banners, and promotional stories using Canva

Edited engaging video content for Instagram, TikTok, and YouTube, increasing viewer engagement and brand visibility Used Adobe Premiere Pro and Final Cut Pro to create short-form videos, transitions, and effects tailored for social media platforms Optimized video length, captions, and formats for maximum reach and audience interaction