Plans and implements cost-effective advertising plan through preparing advertising budget and media plan, coordinating on with advertising agencies, suppliers and local media in print, radio and TV regarding ad placements and creative materials, coordinating with PR regarding press releases and evaluating ad plan versus target results
-Designs and conceptualizes creative materials in coordination with ad agency, Head Office, suppliers and VDD for in-house collateral.
-Manages tenants advertising fund through appropriate selection of tenants to be featured according to the theme, sourcing of effective channels of distribution to reach out to target market and designing of innovative ad that will build excitement and call-to-action to shoppers
-Plans and implements cost-effective sales promotions through preparation of promo budget and promo plan, sourcing of sponsors for tie-up or co-branding for in-house promotions,
- Builds business relationship with schools, local government agencies, professional organizations, NGOs and recording companies for tie-up events and mall shows through visitation and constant communication.
2. Designs and conceptualizes seasonal events for special occasions and coordinates with Head Office and tenants for thematic events.
3. Implementation of events from promotion to on-site conduct to post-event evaluation.
“I can find little blocks of time to focus so we can scale this business.”
Clearman Lawyers
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