Workforce Specialist | SMM | Graphic Design | Lead Generatio

Developed and managed content strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.). Created engaging posts, reels, and stories tailored to each brand’s voice. Increased audience engagement and follower growth through consistent, on-brand content and trend-driven campaigns.

Handled end-to-end management of social media accounts for various brands—strategy, content creation, scheduling, and engagement. Analyzed performance metrics to optimize campaigns and boost reach, engagement, and conversions across platforms.

Managed real-time staffing, scheduling, and performance monitoring for a high-volume operations team. Utilized workforce management tools to forecast demand, reduce shrinkage, and ensure service level targets were consistently met. Collaborated with operations and HR to improve workforce planning and enhance overall team productivity.

Managed and maintained customer data within Salesforce CRM. Created reports, dashboards, and workflows to support sales and marketing teams. Ensured data accuracy, improved process efficiency, and supported lead tracking and pipeline management.

Conducted targeted research and outreach to identify and qualify potential clients. Used tools like LinkedIn, email campaigns, and CRMs to build prospect lists and generate high-quality leads for sales teams, helping drive business growth.

Created visually appealing graphics using Canva for social media, marketing materials, and brand assets. Ensured consistency with brand guidelines while designing posts, presentations, flyers, and other creative content that captured audience attention.