Meta & Google Ads Specialist | Media Buyer | Performance Marketer | Lead Generat

3+ years managing Facebook and Instagram ad campaigns end-to-end using Meta Ads Manager for real estate and e-commerce clients. Expert in Facebook Pixel setup, custom audiences, lookalike audiences, retargeting, A/B split testing, CBO and ABO campaign structures, lead form ads, messaging campaigns, and conversion campaigns. Generated 35,800+ leads at average CPL of $0.14 USD across 350+ campaigns with $5,000+ USD in total ad spend. Produces direct-response video and static ad creatives using CapCut. Proficient in ad copywriting for international and local markets. Skilled in campaign scaling, performance analysis, and data-driven reporting.

Generated 35,800+ qualified leads via Facebook and Instagram Ads for real estate and e-commerce clients over 3+ years using Meta Ads Manager. Built full-funnel inbound lead generation systems from ad creative to lead capture (Lead Form Ads) through CRM pipeline management. Achieved average CPL of $0.14 USD consistently below industry benchmark. Contributed to PHP 60M+ in closed property sales, earned Top 2 Senior Property Consultant ranking (PHP 18.3M Dec 2023, PHP 17.3M Jun 2024), and exceeded 200% of sales quota. Expert in Facebook Pixel, lookalike audiences, retargeting, A/B split testing, and conversion tracking.

Managed $5,000+ USD in Meta Ads and Google Ads spend across 350+ campaigns achieving 2M+ reach and 2.9M+ impressions for real estate and e-commerce clients. Expert in CBO and ABO campaign structures, budget optimization, audience targeting, A/B split testing, retargeting, lookalike audiences, and creative testing. Consistently achieved average CPL of $0.14 USD, well below industry benchmark. Proficient in Meta Ads Manager campaign scaling, performance analysis, and data-driven reporting. Experienced in Facebook Lead Form Ads, conversion campaigns, and Google Search and Display ad buying.

3+ years running Google Search Ads and Google Display Ads campaigns for real estate and e-commerce clients. Expert in keyword research, bid strategy, quality score optimization, conversion tracking, and Google Tag Manager setup. Proficient in Google Analytics for performance analysis and data-driven decision-making. Experienced in Google Ads campaign structure, ad copywriting, CTR improvement, and ROAS tracking.