Executive Virtual Assistant | E-Commerce Shopify and Amazon

I'm a seasoned Meta Ads Specialist with a strong track record of creating and managing high-ROI advertising campaigns on Facebook and Instagram. I have a deep understanding of the entire campaign lifecycle, from strategic planning and audience segmentation to creative development and daily optimization. I don't just run ads; I build comprehensive advertising plans designed to meet specific business objectives. My expertise includes: Strategic Campaign Management: I oversee everything in Meta Business Suite, ensuring budget allocation and campaign goals are perfectly aligned with your business objectives. Advanced Audience Targeting: I'm skilled at using custom audiences, lookalike audiences, and precise targeting to reach the right people at every stage of the funnel. Data-Driven Optimization: I analyze key metrics daily, using data to rapidly test and iterate on campaigns to improve performance and drive down acquisition costs. Creative Collaboration: I work with creative teams to produce compelling ad assets that capture attention and drive conversions. My goal is to maximize your ad spend and deliver measurable growth for your business.

I'm an experienced Amazon specialist with a proven track record of managing and growing Amazon stores from the ground up. I have a comprehensive understanding of Seller Central, with hands-on experience in key areas such as PPC campaign management, inventory health, and listing optimization. In previous roles, I successfully operated the entire Amazon shop for brands like Zooring and Lim Weng. I created and executed a full-scale Amazon marketing plan that included Sponsored Brands, Sponsored Products, and DSP campaigns, consistently exceeding sales goals while maintaining a healthy ACOS. My expertise includes: Amazon PPC: Developing and managing profitable ad campaigns. Listing Optimization: Enhancing product listings through extensive keyword research. Brand Content: Creating and optimizing A+ Content and Brand Stores to boost conversions. Inventory Management: Maintaining optimal stock levels and coordinating FBA shipments. Performance Analysis: Using data to drive strategic decisions and improve profitability. I'm dedicated to helping brands maximize their potential on the Amazon platform.

I am a highly skilled and results-oriented Shopify expert with extensive experience managing and growing e-commerce stores. I have successfully overseen the daily operations for brands in various industries, from high-end fashion to heavy-duty equipment. My holistic approach covers all aspects of the business, ensuring a seamless and profitable online store. My key skills include: Strategic Marketing: I create and manage comprehensive digital marketing campaigns across Google Ads, paid social media (Meta, TikTok), and email marketing (Klaviyo) to drive traffic and sales. Operations & Logistics: I handle everything from product uploads and inventory management to order fulfillment, ensuring a smooth and efficient backend process. Site Optimization: I use A/B testing and SEO-friendly keywords to optimize product listings and the overall user experience, leading to higher conversion rates and increased organic visibility. Customer Service & Retention: I am an expert at providing exceptional customer support and implementing loyalty programs to build a strong, loyal customer base. Data Analysis: I use Shopify Analytics to monitor performance, identify trends, and make data-driven decisions that fuel business growth. I am passionate about building and maintaining high-performing Shopify stores that not only sell products but also create a lasting brand experience for customers.