You don't need another CRM.
You need your current one to stop leaking leads.
Because here's what usually happens...
A lead comes in.
Someone forgets to follow up.
Customer notes live in three different places.
Your team says, "I thought someone already handled that."
And just like that, another opportunity quietly disappears.
I'm new to Upwork.
I'm not new to fixing that.
I engineer conversion systems that help service businesses capture, organize, nurture, and convert more of the leads they're already paying for.
I've worked with coaches, healthcare providers, real estate teams, and digital agencies.
Different industries.
Same story.
Great businesses running on duct tape behind the scenes.
Here's the kind of work I do every day:
Turn messy CRMs into organized systems your team actually enjoys using.
Replace manual follow-ups with automations that keep leads moving, even while you sleep.
Connect disconnected tools so your CRM, calendar,
Build sales pipelines that make it obvious where every lead is and what should happen next.
Design backend systems that continue working whether you're on vacation or your best employee is.
One project helped eliminate 15+ hours of repetitive admin work every week.
Another built an outbound system that achieved an 89%
The goal isn't to automate everything.
The goal is to automate the right things so your business becomes easier to run.
What I can help you with:
• GoHighLevel setup and optimization
• CRM design and cleanup
• Workflow and automation development
• Lead nurturing systems
• Appointment booking and reminder workflows
• Landing pages and conversion funnels
•
• API, webhook,
• Reporting dashboards
• System audits and process optimization
Tools I regularly work with:
GoHighLevel • Make • n8n • Airtable • Supabase • Instantly • Google Workspace • Slack • Notion • Lovable • Figma • Canva
Fair warning...
I'll probably ask more questions than you expect.
Not because I like making projects complicated.
Because the best systems aren't built around software.
They're built around how your business actually works.
If you're looking for someone who can think through the process first and build the technology second, I'd love to hear what you're working on.
Let's fix the leaks before buying a bigger bucket.
Talk soon,
Irah
Experience: Less than 6 months
Specializing in building clean, high-converting landing pages that speak to the target audience and drive action. I use GHL, Systeme, Figma and Canva to create on-brand designs with compelling copy, clear CTAs, and smooth integrations into automated systems.
Skilled in setting up, structuring, and maintaining CRM systems to streamline lead management, automate client follow-ups, and track conversion performance. I've implemented customized CRM pipelines for real estate and coaching clients using GoHighLevel, designed for clarity and conversion.
Experience: Less than 6 months
Experience: Less than 6 months
HighLevel Admin Certified with hands-on experience in building funnels, automations, websites, and CRM systems for service-based businesses. I've helped clients in real estate, coaching, and digital marketing set up high-converting systems from lead capture to onboarding — all within GHL. View my directory listing here >> https://directory.gohighlevel.com/philippines/general-trias/certified-admins/irah-criselda-cuerdo
Experience: Less than 6 months
Strategic thinker with a strong foundation in digital marketing funnels, copywriting, lead generation, and content strategy. I design systems that not only look good but convert — backed by knowledge in customer journeys, conversion triggers, and automated nurture flows.
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