Meta Ads Growth Strategist | Helping Businesses Scale with Facebook & Instagram

Overview

Looking for full-time work (6 hours/day)

at $11.55/hour ($1,680.00/month)

Bachelors degree

Last Active

June 3rd, 2026 (yesterday)

Member Since

October 13th, 2024

Profile Description

Hi, I’m Jean Benedict (JB), a Meta Ads strategist and founder of North Wave Digital Marketing.

I help businesses turn Facebook and Instagram advertising into a predictable growth engine that generates leads, bookings, and revenue.

Most businesses don’t actually have an ads problem.

They usually have one of these:

• Weak campaign structure
• Messaging that doesn’t resonate with the market
• Poor creative testing systems
• Scaling too aggressively without data
• Or relying on guesswork instead of real performance analysis

This is where I come in.

My role is not just to “run ads.”

My role is to build and manage the advertising system that drives growth for your business.

Proven Results

Over the past few years I’ve helped businesses across multiple industries scale using Meta Ads.

Some examples:

Waxing salon campaign
Generated over 2 million pesos in revenue within 33 days.

Events and hospitality campaign
Produced up to 19x return on ad spend.

Multiple service businesses and ecommerce brands
Generated millions in revenue through structured campaign strategy and creative testing.

What I Do for Clients

When working with a brand, I focus on building a complete advertising growth system.

This includes:

Market and customer research
Campaign strategy and account structure
Creative direction and messaging frameworks
Structured A/B testing systems
Daily optimization and performance monitoring
Scaling winning campaigns
Clear performance reporting

The goal is always the same:

Turn advertising into a reliable acquisition channel for the business.

My Campaign Optimization Framework

When diagnosing campaign performance, I use a structured system called the FAST Framework.

This framework helps identify the real cause of performance issues before making optimization decisions.

F - Funnel Metrics

Reviewing the conversion funnel to identify where performance breaks.

Metrics analyzed include ROAS, CPA, purchases, add-to-cart rate, and average order value.

A - Audience Analysis

Evaluating whether campaigns are reaching the right people.

This includes targeting structure, audience quality, and buyer intent.

S - Spend and Scaling Behavior

Analyzing budget allocation, learning phase behavior, and scaling patterns.

This helps ensure campaigns grow sustainably.

T - Testing and Creative Performance

Reviewing creative level data such as CTR, hook rate, hold rate, and conversion rate.

This identifies whether the issue lies in the ad creative, messaging, or offer.

Using this framework ensures campaigns are optimized based on real performance data rather than assumptions.

Industries I Work With

Beauty and aesthetic clinics
Wellness and personal care brands
Ecommerce businesses
Restaurants and hospitality brands
Local service businesses

How I Typically Work With Clients

Most clients work with me on a monthly retainer where I oversee:

Campaign strategy
Ad account management
Creative testing strategy
Performance optimization
Scaling profitable campaigns

This allows campaigns to be managed strategically rather than on a task-by-task basis.

Campaign Audit Option

If you are currently running Facebook or Instagram ads but performance is inconsistent, I can review your ad account and identify opportunities for improvement.

During the audit I review:

Campaign structure
Audience targeting
Creative performance
Budget allocation
Conversion tracking setup

This often reveals quick improvements that can significantly improve results.

Working Together

I currently manage multiple ad accounts, so I only take on a limited number of new clients to ensure campaigns receive proper attention.

If you are looking for a Meta Ads strategist who can help turn your advertising into a consistent growth channel for your business, feel free to send me a message.

I’d be happy to learn more about your goals.

Jean Benedict De Guzman
Meta Ads Strategist
North Wave Digital Marketing