Webmaster/ SEO/Digital Marketing

Finding local keywords, optimizing a business’s Google Business Profile, and building “NAP” citations.

Conducting comprehensive website data analysis and research, including keyword research and monitoring conversion rates, is essential for optimizing online performance. This involves researching organic traffic metrics, tracking user engagement metrics like average time on page, and staying abreast of evolving search trends. Furthermore, evaluating websites and social media channels to offer strategic recommendations and researching competitor landscapes to identify areas for enhancement are crucial components of this process. It's vital to maintain awareness of emerging SEO, marketing, and social media trends, as well as industry practices and tools, to stay ahead. Creating data-driven reports, facilitating link-building strategies, and collaborating with creative teams to develop SEO content are integral aspects of optimizing online presence. Providing valuable SEO insights to various departments within an organization and ensuring web pages are mobile-friendly while also updating outdated content contribute significantly to overall success.

I have a range of abilities related to designing, developing, managing, and optimizing websites using the WordPress platform. > WordPress Installation and Setup: Proficient in installing WordPress on a web server and configuring basic settings. > Theme Selection and Customization: I have the ability to choose appropriate themes for specific website needs and customize them using built-in customization options or coding (HTML, CSS, PHP). > Plugin Installation and Configuration: I have strong understanding of WordPress plugins and the ability to install, configure, and customize them to add functionality to a website. > Content Management: I'm good with creating, formatting, and publishing content such as blog posts, pages, and media (images, videos) using the WordPress editor. > Responsive Design: I have great knowledge of responsive design principles to ensure that websites display correctly and function smoothly across various devices and screen sizes. > SEO Optimization: I have great understanding of basic SEO principles and the ability to optimize WordPress websites for search engines using plugins, meta tags, keywords, and other techniques. > Security Measures: I am greatly aware of security best practices and the ability to implement measures to protect WordPress websites from hacking, malware, and other security threats. > Performance Optimization: Skilled in optimizing website performance by optimizing images, implementing caching techniques, minimizing HTTP requests, and using performance optimization plugins. > Troubleshooting and Debugging: I have the ability to identify and resolve common WordPress errors, issues, and bugs through troubleshooting techniques and debugging tools. > WordPress Updates and Maintenance: I have strong understanding of the importance of regularly updating WordPress core, themes, and plugins to ensure security, compatibility, and performance, as well as performing routine maintenance tasks. > Custom Development: I have basic understanding of PHP, HTML, CSS, and JavaScript to customize WordPress themes and plugins, as well as develop custom functionality when needed. > Backup and Restore: I have great knowledge of backup and restore procedures to create regular backups of WordPress websites and restore them in case of emergencies or data loss.

> Developed and implemented Facebook, Instagram, and Google Ads campaigns to increase brand awareness and drive conversions. > Conducted thorough audience research to identify target demographics and interests for ad targeting. > Monitored campaign performance metrics regularly and made data-driven adjustments to optimize ad spend. > Collaborated with cross-functional teams to align digital advertising efforts with overall marketing objectives. > Generated detailed reports on campaign performance, highlighting key metrics and recommendations for improvement.

I'm proficient in building sales funnels from scratch using ClickFunnels' intuitive drag-and-drop editor. This includes creating landing pages, opt-in pages, sales pages, order forms, upsell/downsell pages, and thank-you pages. I have the ability to customize pre-designed templates provided by ClickFunnels to match specific branding and marketing objectives. This involves editing text, images, colors, fonts, and layout elements. I know how to integrate ClickFunnels with other essential tools and platforms, such as email marketing software (e.g., Mailchimp, AWeber), payment gateways (e.g., Stripe, PayPal), webinar platforms, and CRM systems.

I've created only a couple of Shopify sites so far, but they're still performing well and driving sales.