I'm a Junior Meta Ads Specialist with hands-on experience managing Meta Ads campaigns for a direct-to-consumer (DTC) e-commerce brand. I specialize in campaign setup, creative testing, optimization, and performance reporting to help improve campaign performance through data-driven decisions.
In addition to Meta Ads, I have two years of experience in sales, social media marketing, and customer engagement. This background has given me a strong understanding of customer behavior, lead generation, and creating marketing strategies that support business growth.
My skills include:
• Meta Ads Manager & Meta Business Suite
• Campaign Setup & Optimization
• Campaign Budget Optimization (CBO)
• Creative Testing (A/B Testing)
• Audience Targeting
• Performance Analysis (ROAS, CTR, CPC, CPA, CPP)
• Copywriting & Creative Strategy
• Canva, Microsoft Excel, and Google Sheets
I'm committed to continuous learning and staying up to date with the latest Meta Ads best practices. My goal is to grow into a Meta Ads Specialist while helping businesses build profitable, data-driven advertising campaigns.
I'm reliable, detail-oriented, easy to work with, and always eager to learn new strategies that deliver better results.
Experience: 1 - 2 years
Hands on experience managing Meta Ads campaigns for a DTC e-commerce brand, including campaign setup, ad set organization, audience targeting, campaign objectives, and ongoing optimization to improve performance.
Experience: 1 - 2 years
Developed and implemented structured creative testing frameworks to evaluate messaging concepts, identify high-performing creatives, and support campaign scaling with data-backed insights.
Experience: 1 - 2 years
Monitored campaign performance using key metrics such as ROAS, CTR, CPC, CPA, and CPP to identify optimization opportunities and improve campaign efficiency through data-driven decisions.
Experience: 1 - 2 years
Focused on achieving measurable business outcomes by optimizing Meta Ads campaigns, analyzing performance data, and improving campaign effectiveness through continuous testing and refinement.
Experience: 1 - 2 years
Tracked campaign performance, analyzed advertising metrics, prepared performance reports, and provided actionable recommendations to support ongoing campaign improvements.
Experience: Less than 6 months
Built and managed Campaign Budget Optimization (CBO) campaigns by organizing creatives around messaging concepts, allowing Meta to allocate budget efficiently based on performance.
“I have a team of 6 VA's that pretty much do everything for me”
Elishama Jiles
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