Creative Social Media Marketing || Content Creation || Affiliate Management

Worked with a U.S.-based client to manage TikTok influencer marketing campaigns and collaborations through Social Cat. Created and maintained a detailed database of content creators, tracking campaign activities and monitoring performance to improve results. Utilized influencer marketing tools such as TikTok Creator & Affiliate Center and Social Cat to discover, onboard, and manage influencers effectively.

Produced engaging image posts and multimedia content for various organizations, ensuring alignment with branding and campaign goals. Responsibilities included designing graphics and editing videos using Photoshop, Illustrator, Canva and CapCut, writing platform-specific captions, and managing content calendars through Google Sheets, Notion, and Airtable. Scheduled posts using platforms like TikTok, Meta Business Suite, and Later to ensure timely and consistent content delivery.

Organized and coordinated various cupsleeve and non-profit events, contributing to both pre-event planning and on-the-day execution. Managed artist productivity and assisted in merchandise production, ensuring smooth collaboration and timely delivery. Handled logistics such as sourcing suppliers, securing venues, and delegating tasks to team members. Provided minor support in managing finances and maintaining transparency sheets for budgeting purposes. Actively participated in program development and event flow, and co-hosted during select events to engage attendees and maintain crowd energy.

Developed visually compelling advertising materials for digital campaigns, ensuring alignment with brand identity and marketing goals. Designed graphics, social media content, and promotional assets tailored to target audiences across platforms. Collaborated with marketing and content teams to conceptualize campaign ideas, execute creative strategies, and deliver engaging visuals.