Hi, I’m Em. I’m an Operations Manager and Automation Specialist with 10+ years of experience supporting founders and small teams.
I help businesses run smoothly by building reliable workflows, tightening handoffs, and setting up systems that prevent missed leads, missed appointments, and messy internal communication.
Examples of results
Reduced missed-sales-call escalation calls to zero using an integration between Slack, GoHighLevel, and Airtable
Built Airtable dashboards to track expenses and identify which services bring in the most revenue
Implemented a prioritization matrix to keep teams focused on high-impact tasks
What I do day-to-day
Manage and improve operations (processes, SOPs, handoffs, team clarity)
Build and maintain automations (Zapier/Make/n8n)
Set up and maintain GoHighLevel systems (pipelines, follow-up, routing, reporting)
Build Airtable bases/dashboards for tracking and visibility
Core tools: GoHighLevel • Airtable • Zapier • Make • Pabbly • Asana • Claude/Anthropic
I learn new tools quickly and document systems so teams can run them without confusion.
If you’re looking for someone dependable who can both think through the workflow and build it properly, I’d love to help.Best for: medspas, agencies, business and wellness coaching , appointment-based businesses, and teams using GoHighLevel.
Experience: 2 - 5 years
I specialize in creating end-to-end marketing automation systems that transform prospects into paying customers through strategic touchpoint orchestration. Using GoHighLevel, Make, and Zapier, I build sophisticated workflows that capture leads and automatically nurture them through personalized sequences until they're ready to convert. My expertise extends to ManyChat automation for social media engagement, creating interactive experiences that guide prospects from initial contact to scheduled calls seamlessly. These integrated systems work 24/7 to qualify leads, deliver targeted messaging, and maximize conversion rates while you focus on closing deals. The result is a predictable pipeline that consistently delivers qualified prospects ready to buy your services.
Experience: 5 - 10 years
I have a natural talent for transforming administrative chaos into streamlined, efficient systems that business owners can actually rely on. Whether it's untangling years of disorganized email threads, creating order from scattered project files, or building systematic approaches to recurring tasks, I thrive on bringing structure to complexity. For example, I've taken businesses from having no standardized invoicing process to automated billing systems with payment tracking, converted overwhelming email inboxes into organized workflows with clear response protocols, and transformed ad-hoc scheduling into systematic calendar management with automated reminders and follow-ups. My approach involves analyzing existing chaos, identifying patterns and priorities, then creating sustainable systems with clear documentation so your team can maintain the organization long-term. The result is administrative operations that run smoothly in the background, giving you mental clarity and time to focus on what matters most to your business growth.
Experience: 2 - 5 years
Experience: 1 - 2 years
Experience: 2 - 5 years
My project management expertise spans over a decade, beginning in high-pressure call center environments where I progressed from trainer to team lead, successfully managing teams of up to 30 people and coordinating operations across 90+ staff members simultaneously. This foundation taught me to juggle multiple moving parts, maintain clear communication channels, and deliver results under tight deadlines while keeping diverse personalities aligned toward common goals. I've seamlessly transitioned these skills to remote project management, leading cross-functional online teams of up to 10 members across 5 different departments, coordinating with external vendors, and ensuring deliverables stay on track despite geographic and time zone challenges. Using tools like Asana, ClickUp, and Airtable, I create comprehensive project workflows with clear task dependencies, automated progress tracking, and transparent reporting that keeps stakeholders informed without overwhelming them with unnecessary details. My approach combines the discipline of corporate project management with the agility needed for fast-moving online businesses, ensuring projects launch on time while maintaining quality standards that protect your brand reputation.
Experience: 5 - 10 years
I'm an Airtable power user who transforms complex business data into intelligent, actionable systems that drive decision-making and operational efficiency. My expertise spans creating comprehensive dashboards for finance tracking with automated expense categorization and revenue forecasting, lead generation systems that score and nurture prospects through multiple pipeline stages, and content workflow databases that manage editorial calendars, approval processes, and publishing schedules seamlessly. I've built sophisticated automations within Airtable that trigger actions across platforms, created searchable knowledge bases that serve as single sources of truth for teams, and designed relational databases that connect customer data, project timelines, and resource allocation in ways that reveal insights most businesses miss. Whether it's finance dashboards that track P&L statements with automated expense categorization, client onboarding workflows with progress tracking, or performance dashboards that update in real-time, I leverage Airtable's full potential to create solutions that evolve with your business needs. The result is centralized data intelligence that eliminates guesswork and empowers you to make confident, data-driven decisions that accelerate growth.
Experience: 2 - 5 years
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