GoHighLevel Specialist

CRM and digital operations professional with 10+ years of combined experience across GoHighLevel systems, workflow automation, customer support operations, quality assurance, escalations, and team leadership. Experienced building CRM infrastructure, customer journeys, funnels, email systems, SOPs, documentation, and scalable backend operations for remote clients and digital businesses.

- Supported CRM infrastructure, automation systems, and digital operations across 6 client engagements. - Built and managed 5 GoHighLevel subaccounts supporting customer acquisition, lead management, and operational workflows. - Designed, implemented, and optimized approximately 100 automation workflows for onboarding, nurturing, tagging, segmentation, and customer communication. - Organized and maintained CRM databases containing up to 35,000 contacts. - Developed a contact segmentation strategy that identified approximately 3,500 inactive contacts from a legacy database of 35,000 records, improving targeting efficiency and reducing email deliverability risk. - Built approximately 10 lead generation and customer onboarding funnels using GoHighLevel and related platforms. - Integrated 3 WordPress websites with GoHighLevel using LeadConnector. - Configured and maintained 5 branded email domains including DNS records, SPF, DKIM, sender authentication, and deliverability setup. - Built customer journeys using email, SMS, CRM pipelines, workflow automation, and lead management logic. - Created SOPs and workflow documentation using Loom and OBS Studio for onboarding, internal training, and repeatable processes. - Managed tasks, documentation, and workspace organization using Notion, including task creation and page/block organization. - Designed workflow diagrams, customer journey maps, and process visuals using Miro. - Built and managed membership ecosystems using GoHighLevel Memberships, GoKollab, Skool, and Circle. - Utilized GoHighLevel approximately 35 hours per week over 5 years to support CRM administration, automation, and digital operations.