Virtual Assistant | CRM, Sales & Marketing Support | Events

Managed CRM records (Capsule) for 800+ leads per event. Ensured data accuracy, handled follow-ups, and supported outreach campaigns via Mail Merge and LinkedIn.

Supported project coordination across events (Ashton Media) and global supply chain operations (Lexmark). Tracked tasks, maintained timelines, and ensured deliverables were met across departments. Created dashboards, performance reports, and assisted with cross-functional initiatives using SAP, Excel, Power BI, and Google Workspace.

Over 10 years of experience supporting executives and marketing teams with admin tasks, email/calendar management, data tracking, and process coordination. Highly organized, proactive, and tech-savvy.

Assisted in planning and coordinating social media content for B2B event campaigns. Scheduled posts, managed sponsor deliverables, and ensured brand alignment across LinkedIn, Facebook, and Instagram. Collaborated with internal teams to monitor timelines and track engagement performance.

Coordinated logistics and sponsor deliverables for multiple business events. Managed forms (Wufoo), vendor comms, and onsite/virtual task lists to support seamless execution.

Researched and qualified leads via LinkedIn Sales Navigator and online platforms. Generated lists for sales outreach and updated contact databases for events and sponsorships.

Includes Calendar Management: Handled professional email correspondence with sponsors and internal teams. Scheduled meetings, managed calendars, and ensured timely follow-ups using Gmail and Outlook.

Assisted in executing marketing campaigns by managing sponsor content, updating CRM (Capsule), and coordinating digital assets. Used Mailchimp and Mail Merge for email outreach and follow-ups. Conducted LinkedIn research to support targeted campaigns. Ensured all marketing materials aligned with event goals and timelines.

Created and edited visual assets using Canva and Adobe Photoshop for event materials, social media posts, and sponsor content. Collaborated with internal teams to ensure branding consistency and timely delivery of marketing visuals. Coordinated design updates for web content via WordPress.

Delivered frontline support at SMART Communications and later transitioned to supporting internal and external stakeholders at Lexmark and Ashton Media. At Lexmark, managed global order issues, coordinated with distributors, and provided reporting support to internal teams and senior management. At Ashton Media, served as a key point of contact for internal teams, sponsors, and vendors - ensuring timely communication, task updates, and deliverables.

At Lexmark, collaborated with business units to generate market intelligence reports, support demand planning, and resolve order fulfillment issues. At Ashton Media, supported B2B sales teams with lead research, CRM updates, email outreach, and sponsor communications - helping qualify 800+ leads per event cycle.

Includes Reporting (Excel, Power BI): Created performance reports and dashboards for global operations at Lexmark using Excel, SAP, and Power BI. Analyzed KPIs, market data, and inventory trends to support decision-making. At Ashton Media, prepared pre- and post-event reports, tracked form responses, and visualized event metrics using Google Sheets and Docs.

Assisted in updating web pages, sponsor sections, and event info via WordPress. Coordinated content and visual elements with the marketing and design teams.

Daily user of Google Docs, Sheets, Drive, and Gmail for documentation, reporting, and team collaboration. Supported workflow tracking and asset sharing.

Handled accurate data entry and reporting across CRMs, spreadsheets, and order systems (SAP) at Lexmark. Supported global order management, audits, and business analysis through clean documentation and cross-functional data tracking. At Ashton Media, conducted LinkedIn and web research on leads and competitors, maintained CRM records, and managed online forms and responses.