Visual Strategy & Creative Operations | Brand Direction, Curation, Editorial Design & Video Editing
Systems-driven Creative Operations Specialist, Visual Strategist, and Content Producer dedicated to bridging the gap between elevated brand aesthetics and operational precision. Experienced in designing end-to-end production pipelines, developing cohesive visual strategies, and executing multi-channel digital publishing workflows. Combines a highly curated, editorial eye with a focus on workflow systems to eliminate creative friction and streamline brand production.
Cultivates distinct visual identities through moodboarding, asset curation, and intermediate-level video post-production focused on audience retention and brand authority. Skilled at leveraging data analytics to move beyond vanity metrics, optimize content engines, and support measurable brand equity.
Core Areas of Expertise:
Creative Operations & Workflows: Designing backend production pipelines, content calendars, and custom workspace architectures using Notion, ClickUp, and
Visual Strategy & Curation: Developing cohesive brand aesthetics, visual direction, moodboards, and multi-channel editorial designs.
Video Production & Post-Production: Executing intermediate video editing, structural pacing, audio refinement, and seamless visual storytelling using Adobe Premiere Pro, CapCut, and Descript.
Editorial Operations & Content Producing: Managing end-to-end publication pipelines for digital channels, newsletters, and publication platforms.
Strategic Growth & Analytics: Utilizing platform analytics and data insights to refine content strategy and maximize audience reach.
Experience: 6 months - 1 year
Experience: 1 - 2 years
Basic Graphic Design: Real Estate, Fashion, Beauty, Lifestyle, Wellness & Food
Experience: 1 - 2 years
Experience: Less than 6 months
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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