Facebook Ads Strategist

Results-driven Facebook Ads Strategist with 3+ years of experience helping eCommerce and local businesses grow through data-driven Meta Ads. Skilled in campaign strategy, audience targeting, creative testing, and performance optimization focused on generating sales and qualified leads. Experienced in handling both service-based and eCommerce brands across different industries while maintaining a client-focused and results-oriented approach.

Experienced in creating high-converting Facebook and Instagram ads for both eCommerce and service-based businesses. Skilled in developing ad creatives, writing compelling copy, and aligning visuals with audience behavior and campaign goals. Focused on creating scroll-stopping ads that drive engagement, leads, and sales through strategic messaging and creative direction.

Experienced in developing creative advertising strategies that align with campaign goals, target audience behavior, and brand positioning. Skilled in providing creative direction for ad concepts, hooks, messaging angles, and content structure to improve engagement and conversions across Meta platforms. Collaborates closely with creatives and brands to produce performance-driven ads that balance strategy, storytelling, and results.

Experienced in setting up and managing Meta Pixel for accurate conversion tracking, audience building, and campaign optimization. Skilled in troubleshooting pixel issues, configuring events, verifying domains, and aligning tracking setup with business goals. Familiar with Shopify and website integrations to ensure reliable data tracking for eCommerce and lead generation campaigns.