Paid Media Specialist

- Worked closely with the marketing team to create assets for advertising campaigns and promotional initiatives. - Conducted a competitor audit to evaluate market positioning, identify growth opportunities, and refine target audience profiles. - Developed media plans based on client briefs to align with their objectives and overall business goals. - Planned, managed, optimized, and executed digital advertising campaigns across multiple platforms. - Translated campaign data into actionable insights and strategic recommendations - Monitored campaign performance and ensured cost-efficiency and budget alignment - Created automated reporting dashboards in Google Sheets using pivot tables, custom formulas, and query functions to deliver actionable performance insights. - Managed and optimized PPC campaigns on Google Ads and Meta platforms, with hands-on experience in targeting, bidding, campaign setup, and performance tracking; actively expanding expertise to LinkedIn and TikTok advertising channels.

- Performed proactive and reactive optimizations based on job aid checklists and client directives received through Salesforce - Developed sales proposals tailored to the client's business objectives and budget, including estimated KPIs. - Trained colleagues to develop a thorough understanding of the various process levels in Search Engine Marketing. - Conducted quality audit on team outputs prior to finalizing campaign optimizations. - Monitored and reviewed ads for Google policy disapprovals to ensure compliance and maintain campaign continuity. - Developed keyword-rich ad creatives customized for various industry verticals, improving ad relevance and Quality Score in competitive markets - Executed campaign optimizations using Google Ads, Bing Ads, SuperPages, Thryv tools and Skai tools to enhance performance and efficiency.