Programmatic & Paid Media Specialist | Digital Marketing

AR/Collections pro -Strong 10-year track record in finance—handling everything from credit to cash, accounts receivable, dispute resolution and credit risk analysis.

Track user actions (page views, add to cart, purchases, etc.) Measure ad performance Build custom audiences for retargeting Optimize for conversions

Paid Media Specialist | Social & Display Ads | Funnel Strategy & Optimization Hands on experience in Media buyingCampaign setup on Meta Ads (FB/IG), DV360, AdStir, Viant Cross-platform retargeting via pixels and events Funnel segmentation (Top–Middle–Bottom) based on tracked behaviors Event setup and mapping (Meta Pixel, Floodlight, etc.) Daily/weekly performance analysis and adjustments A/B testing creative, copy, placement, and audience Reporting insights with action plans tied to campaign goals Budget pacing, ROAS, and CPA optimization with focus on Facebook and Tiktok platforms

My 10-year journey in the Finance department combined with my Intuit bookkeeping course certification has honed bookkeeping skills and eye for detail.

DV360 campaign creation & ad trafficking Floodlight tag setup and testing Audience segmentation: geo-targeting, postal codes, in-market audiences CM360 reporting: standard & custom report building Retargeting workflows using pixel-based audiences Cross-channel coordination with Meta Pixel, Viant, AdStir