Digital Marketing Specialist

Content creation has always been one of my strengths. I’ve written blog posts, social media captions, email copy, and website content tailored to different audiences and platforms. I make sure everything I create is aligned with the brand’s voice and goals, while also being engaging and optimized for SEO when needed. I also use tools like Canva and Adobe Photoshop for visuals, making sure the content is not just informative but also visually appealing. Whether it’s planning out a content calendar or creating last-minute posts, I enjoy the creative process and delivering quality content that connects with people.

I’ve been doing SEO for 1–2 years now, mainly focusing on organic SEO strategies to help websites improve their search visibility and rankings. My work involves in-depth keyword research, on-page optimization, content planning, backlink outreach, and regular monitoring using tools like Google Search Console and Analytics. I’ve worked on both WordPress and Squarespace sites, adjusting my approach depending on the platform’s capabilities. I enjoy creating clean, optimized content and seeing the results through better traffic and engagement over time. SEO has become something I genuinely enjoy learning and growing in.

I’ve completed training in Google Ads and Meta Ads and understand how to set up and manage campaigns, do keyword research, create ad creatives, and analyze performance. Although I haven’t had the chance to run ads for a live client yet, I’m familiar with both AI-driven and manual campaign strategies. I'm eager to apply what I’ve learned and gain hands-on experience to improve results and grow in this area of digital marketing.

I have solid experience with email marketing using platforms like Mailchimp & Klaviyo. I've created and scheduled newsletters, built automated flows, segmented audiences, and tracked campaign performance to improve open and click-through rates. I’ve mostly worked with eCommerce and service-based businesses, making sure the emails are not just well-designed but also aligned with the brand’s goals. While I still consider myself in the learning phase with more advanced strategies, I’m confident with the tools and enjoy testing what works best for each audience.

I've been using Go High Level for a few months now after completing a full course to get familiar with its features. So far, I’ve used it to set up funnels, manage email campaigns, and automate client workflows. I really enjoy how everything—from lead capture to follow-ups—can be managed in one place. While I’m still learning the more advanced tools, I’m confident with the basics and continuously applying what I learn in real projects.