Hi, I’m Catherine — a Social Media Manager and Short-Form Content Strategist focused on helping businesses turn content into visibility, engagement, and real inquiries.
I manage and create content across Instagram,
Recently, I’ve been working with a CCTV and security business where I:
- Created short-form videos (Reels) using real installations to build credibility
- Developed educational content to increase awareness
- Improved performance through hooks, thumbnails, and structured storytelling
- Managed posting and engagement using Meta Business Suite
- Supported lead generation and
I’ve also developed portfolio-based strategies for real estate, Airbnb and hospitality, medical aesthetics, and luxury restaurant brands, demonstrating my ability to adapt content across different industries and audiences.
What I can do for you:
- Short-form video strategy (Reels, TikTok, YouTube Shorts)
- Content planning and execution
- Feed posts, stories, and thumbnails
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- Content repurposing across platforms
- Lead generation support and outreach
I use tools such as Meta Business Suite, Notion, Canva, CapCut, and Google Sheets to keep content organized, consistent, and aligned with business goals.
I focus on delivering structured, high-quality content that supports long-term growth — not just random posting.
If you're looking for someone who can handle both content creation and strategy, I’d be happy to help.
Experience: 2 - 5 years
Manages end-to-end social media accounts including planning, posting, engagement, and performance optimization across multiple platforms.
Experience: 2 - 5 years
Focuses on Reels, content structure, and audience engagement strategies to improve reach, visibility, and organic growth on Instagram.
Experience: 2 - 5 years
Plans and executes structured social media content aligned with business goals, focusing on engagement, visibility, and audience growth.
Experience: 2 - 5 years
Develops platform-specific content including Reels, posts, and stories designed to capture attention and deliver value consistently.
Experience: 2 - 5 years
Creates short-form video content (Reels, TikTok, Shorts) using storytelling, hooks, and visual structure to increase engagement and retention.
Experience: 2 - 5 years
Edits videos using CapCut and similar tools with focus on pacing, captions, hooks, and clean presentation for high-performing content.
Experience: 5 - 10 years
Creates branded graphics, thumbnails, and social media visuals with a focus on clarity, consistency, and engagement.
Experience: 1 - 2 years
Supports lead generation through targeted email outreach, prospect research, and structured messaging to connect with potential clients and generate inquiries.
Experience: 1 - 2 years
Designs content templates for social media posts, thumbnails, and visuals to ensure consistent branding and support efficient content production.
Experience: 1 - 2 years
Generates leads through content strategy, outreach, and prospect targeting to support business growth and client acquisition.
Experience: 5 - 10 years
Tracks content, outreach, and performance data using organized sheets for planning, reporting, and lead management.
Experience: 5 - 10 years
Researches and organizes prospect data to support lead generation, outreach targeting, and accurate contact tracking.
Experience: 2 - 5 years
Edits short-form videos (Reels, TikTok, Shorts) using hooks, captions, pacing, and clean visuals to improve engagement and watch time.
Experience: 1 - 2 years
Organizes content planning, workflows, and posting schedules to ensure consistent execution and efficient project management.
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