General Virtual Assistant | Real Estate Transaction Coordinator | Bookkeeper

Real Estate Marketing Specialist (Virtual Assistant) | 08.2023 – 05.2025 Supported US and AU real estate professionals by managing end-to-end marketing and lead generation campaigns. Created property listings, social media content, reels, and marketing graphics using, Canva and CapCut. Built and managed automated sales funnels via Systeme.io to improve lead capture and conversion. Handled CRM management and client tracking using Lofty CRM, ensuring organized follow-ups and pipeline monitoring. Executed cold calling and email marketing campaigns to generate buyer, seller, and FSBO leads. Lastly, Improved online visibility through SEO tools and website optimization. Managed social media platforms using Meta Business Suite and tracked performance metrics to refine marketing strategies.

Social Media Content Creator (Real Estate Focus) | 08.2023 – 05.2025 Created and managed engaging real estate social media content across Facebook, Instagram, TikTok, and Reddit to increase brand visibility and lead generation. Produced high-quality graphics, reels, and promotional videos using Canva and CapCut aligned with marketing and listing goals. Planned and executed content calendars and posting schedules using Meta Business Suite to maintain consistent online presence. Applied basic SEO and content optimization strategies to improve reach, engagement, and organic traffic. Tracked performance analytics such as impressions, engagement, and follower growth to refine content strategies. Collaborated with agents and marketing teams to ensure branding consistency and support property promotion campaigns.

Real Estate Transaction Coordinator | 08.2024 – 05.2025 Managed end-to-end contract-to-close transactions for real estate deals, ensuring accuracy, compliance, and timely completion. Prepared and reviewed contracts, disclosures, and transaction documents while tracking key deadlines such as inspections, appraisals, loan approvals, and closings. Coordinated communication between agents, buyers, sellers, lenders, inspectors, and attorneys to ensure smooth transaction flow. Managed document collection, digital signatures, and organized transaction files using CRM systems (Lofty CRM) and shared drive tools. Scheduled appointments, inspections, and property-related activities while maintaining strong administrative support throughout the process. Ensured compliance with brokerage policies and maintained accurate client records for efficient pipeline management.

Bookkeeping Assistant (Real Estate Support) | 08.2023 – 05.2025 Assisted in maintaining accurate financial records for real estate transactions, commissions, and operational expenses. Performed basic bookkeeping tasks including tracking income and expenses, organizing financial documents, and updating records using QuickBooks and Zoho Books. Monitored and reconciled transaction-related data to ensure accuracy and completeness. Supported administrative and finance teams by preparing simple reports and maintaining organized spreadsheets using Microsoft Excel. Ensured proper documentation and record-keeping for commissions, invoices, and vendor payments to support smooth financial operations.

Lead Generation Specialist (Real Estate) | 08.2023 – 05.2025 Generated qualified buyer and seller leads for US and Australian real estate markets through targeted outreach and marketing strategies. Conducted cold calling, email marketing, and FSBO (For Sale by Owner) prospecting to identify and convert potential clients into appointments and listings. Managed CRM systems such as Lofty CRM to track leads, follow-ups, and pipeline progress. Built and optimized automated lead capture systems and funnels using Systeme.io to improve conversion rates. Performed market research and data analysis to identify target audiences and support campaign strategies. Coordinated with agents and marketing teams to align lead generation efforts with listing and sales goals. Maintained consistent lead nurturing through follow-ups, messaging, and database management to ensure strong client engagement and conversion opportunities.

Data Entry Specialist (Real Estate Support) | 08.2023 – 05.2025 Accurately managed and updated real estate data including client records, listings, transactions, and lead information. Performed data entry and database maintenance using Lofty CRM and other CRM systems to ensure clean, organized, and up-to-date information. Verified and cross-checked contracts, property details, and client information to maintain accuracy and compliance. Organized digital files, spreadsheets, and documents using Microsoft Excel and Google Workspace tools. Supported lead tracking, pipeline updates, and reporting by ensuring timely and error-free data input. Assisted administrative and marketing teams by maintaining structured databases for smooth workflow and efficient decision-making.

Administrative & Operations Assistant Provided administrative and operational support for real estate teams, ensuring smooth daily business functions. Managed email and calendar coordination, scheduled meetings, appointments, and property-related activities using Microsoft Outlook and digital scheduling tools. Assisted in document preparation, filing, and data management to maintain organized operational systems. Supported transaction and listing workflows by coordinating with agents, clients, and third-party vendors. Handled CRM updates and client database management using Lofty CRM to ensure accurate records and efficient follow-ups. Assisted in preparing reports, tracking tasks, and streamlining internal processes to improve overall operational efficiency.

AI Automation Specialist (Real Estate Support) Implemented and managed AI-powered automation systems to streamline real estate marketing, lead generation, and administrative workflows. Built automated funnels and lead nurturing systems using Systeme.io to improve conversion and follow-up efficiency. Utilized AI tools and integrations to enhance content creation, client communication, and workflow automation. Assisted in optimizing CRM processes using Lofty CRM, improving lead tracking, response time, and pipeline management. Automated repetitive administrative tasks such as email follow-ups, data organization, and scheduling to increase team productivity. Supported marketing and operations teams by integrating AI solutions to improve efficiency, reduce manual workload, and enhance overall business performance.