Digital Marketing Specialist

I helped local brands increase engagement by creating content calendars, editing photos and videos, developing brand tone and messaging, managing partnerships, and handling Facebook Live campaigns and interactive games. I also helped monetise campaigns through brand partnerships and audience engagement strategies.

Experienced in project management across digital marketing and paid media campaigns, handling end-to-end coordination from planning to execution. Managed campaign timelines, client communications, reporting, creative coordination, and cross-functional collaboration with internal teams, publishers, and stakeholders across AU, NZ, and UK markets. Skilled in multitasking, problem-solving, workflow management, and ensuring campaigns are delivered accurately and on schedule in fast-paced environments.

Experienced in Media Buying across Meta, LinkedIn, Pinterest, YouTube, Taboola, Teads, DV360, and other digital advertising platforms. Skilled in campaign setup, audience targeting, budget pacing, optimisation, A/B testing, reporting, and performance analysis across AU, NZ, and UK markets. Managed campaigns for brands across retail, FMCG, healthcare, banking, and lifestyle industries, focusing on improving reach, engagement, CTR, CPAV, and overall campaign performance.

Experienced in Administrative Management, supporting daily operations, campaign coordination, scheduling, reporting, documentation, and stakeholder communications. Skilled in handling multiple projects, organising workflows, maintaining records, coordinating with clients and internal teams, and ensuring tasks are completed efficiently in fast-paced environments. Strong attention to detail, time management, and problem-solving skills with experience supporting digital marketing and media operations.

Experienced in Account Management, handling client communications, campaign coordination, reporting, and relationship management across multiple digital marketing campaigns. Worked closely with clients, publishers, and internal teams to ensure smooth campaign execution, performance tracking, issue resolution, and delivery of campaign objectives while maintaining strong professional relationships and stakeholder alignment.

Hands-on experience in Paid Media Marketing, Social Media Management, Basic Video & Photo Editing, and Project Management. Skilled in Digital Marketing, Live Streaming, Marketing Automation, Reporting, Data Analytics, and Campaign Insights.