Facebook Media Buyer

Over the past year, I have gained hands-on experience managing Facebook (Meta) advertising campaigns, from planning to optimization. I have worked with different campaign objectives, focusing on driving measurable results. I am experienced in: *Creating and structuring Campaigns, Ad Sets, and Ads *Audience targeting, including Cold, Warm, and Custom Audiences *Using interest targeting, lookalike audiences, and retargeting *Budget allocation and basic ROAS and CPA optimization *Ad copy and testing creatives (A/B testing) *Analyzing performance using Ads Manager metrics (CTR, CPC, CPM, conversions) *Scaling winning ads and turning off underperforming ones *Following Meta ad policies and troubleshooting disapproved ads Throughout the year, I focused on continuous testing, learning from data, and improving ad performance through optimization and audience refinement.