Most brands are sitting on untapped creator potential. I'm the person who finds it, activates it, and keeps it running at scale.
I'm Ara, a Senior Influencer & UGC Content Manager specializing in micro-influencer partnerships, content pipeline management, and affiliate programs for direct-to-consumer pet and lifestyle brands. I've managed 200+ creators across AU and US markets, maintained a UGC pipeline producing 20+ content pieces per week, and run full-scale campaigns including Black Friday and EOFY sales — end to end, without hand-holding.
What I do:
• Full creator lifecycle management — sourcing, personalised outreach, onboarding, agreements, gifting & long-term relationship management
• UGC pipeline management — briefing, quality review, content filing & handoff to post-production
• Affiliate program management — codes, commissions, performance tracking & reporting
• Weekly pipeline reports and creator performance insights
• Social media scheduling, content repurposing & community engagement (Instagram, TikTok,
• Shopify admin support, order management & product listings
Brands I've supported:
• Happy Staffy Co. (AU) — managed 200+ micro-influencer & affiliate partnerships, maintained a 20+ piece weekly UGC pipeline, coordinated product gifting & shipping logistics, and led creator activations for EOFY & Black Friday campaigns
• OZ Influencer Agency (US) — managed creator outreach systems and affiliate partnerships across multiple brand clients simultaneously
• Lavinto Lab — Shopify admin, order management & product listings and influencer management.
Tools I work with:
Modash · GoAFFPRO ·
Let's connect! :)
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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