Marketing and Automations Specialist / Social Media Manager

My expertise in email marketing comes from building automated flows, crafting high-converting campaigns, and optimizing every stage of the customer lifecycle. I create targeted segments, write compelling copy, and design clean, professional templates that match the brand’s tone. I’m experienced with platforms like Klaviyo and GoHighLevel, where I set up automation for welcome sequences, nurturing, re-engagement, and abandoned cart flows. I consistently review performance metrics to identify what’s working, refine subject lines and content, and improve open rates, click-through rates, and overall conversions. My approach is always data-driven and focused on helping the business maintain meaningful, long-term customer relationships.

My expertise in social media management comes from planning, creating, and executing content that aligns with a brand’s goals and audience behavior. I handle end-to-end content production—from ideation and design to caption writing, scheduling, and engagement. I optimize short-form content for reach and retention, track performance through platform analytics, and adjust strategies based on what drives the most interaction and conversions. I’m also comfortable coordinating campaigns, maintaining a consistent brand voice, and ensuring every piece of content supports the overall marketing objectives.

My expertise in GoHighLevel focuses on building efficient, conversion-ready funnels and automated workflows for client campaigns. I use the platform to create structured sales pipelines, design landing pages, and set up nurture sequences and automated follow-ups that improve lead engagement. I’m comfortable configuring triggers, actions, and conditional logic to keep prospects moving through the funnel while ensuring tasks and notifications are routed to the right team members. I also rely on GoHighLevel’s tracking and analytics to monitor performance and make data-driven adjustments that help increase conversion rates.

My copywriting skills have been honed since 2016, giving me almost a decade of experience writing clear, persuasive, and audience-focused content. I’ve written for a wide range of formats—emails, social media posts, landing pages, ads, and customer communication templates—always aiming to capture the brand voice while driving engagement and action. Over the years, I’ve developed a strong instinct for structuring messages, choosing the right tone, and simplifying complex ideas so they resonate with the target audience. I also use performance data and feedback to refine my copy, ensuring every piece delivers measurable results.

My graphic design experience with Canva involves creating clean, professional, and goal-driven visuals for a variety of marketing needs. I design social media posts, ad creatives, landing page assets, email headers, newsletters, and branded elements like signatures and templates. I’m comfortable working within brand guidelines, choosing the right layout, typography, and color combinations to match the message, and ensuring every asset is optimized for its platform. I also adapt designs quickly based on feedback or performance metrics, allowing campaigns to stay fresh, cohesive, and engaging.

My video editing skills in CapCut allow me to create clean, engaging, and high-retention short-form content tailored for platforms like TikTok, Instagram Reels, and Facebook. I’m skilled at cutting clips for pace, adding captions, transitions, effects, and music that match the brand’s tone and message. I also optimize videos for hooks, storytelling flow, and audience engagement, making sure each piece is polished, on-brand, and aligned with the campaign’s goals. I can quickly adapt edits based on feedback or performance, ensuring videos remain fresh and effective.