Social Media Manager + Paid Ads | Content & Lead Gen | VA

I plan, create, and manage social media content that builds brand presence and drives real engagement. From content calendars and copywriting to scheduling, community management, and performance tracking — I handle it all. I've managed accounts for retail and e-commerce businesses, making sure every post fits the brand voice and moves the audience toward action.

I handle both inbound and non-voice appointment setting and lead qualification through call, chat, and email. I connect with prospects, identify their needs, and move them through the pipeline — from cold lead to booked call. I've worked across B2B and B2C, including high-ticket industries like FinTech, solar, and insurance. I know how to communicate value without being pushy.

I write clear, engaging content for websites, social media captions, email campaigns, and marketing materials. I adapt to different brand voices and always write with the target audience in mind — whether it's a product description that converts or a social post that gets shared. Strong attention to tone, grammar, and messaging.

I plan and run paid ad campaigns on Meta (Facebook and Instagram) focused on lead generation and brand awareness. I handle targeting, ad copy, creative direction, and performance monitoring — and adjust based on what the data shows. I've run ads for retail businesses and understand how to get results without burning through budget.

I use GoHighLevel to manage pipelines, automate follow-up workflows, and streamline client communications. I set up campaigns, build automations, and make sure no lead falls through the cracks. It's one of the tools I use to help clients run a tighter, more efficient sales and marketing system.