Meta Paid Ads Specialist

Overview

Looking for full-time work (8 hours/day)

at $9.99/hour ($1,920.00/month)

Bachelors degree

Last Active

June 27th, 2026 (yesterday)

Member Since

January 23rd, 2023

Profile Description

• Plan, build, launch, and manage Meta (Facebook & Instagram) advertising campaigns across lead generation, eCommerce, and conversion-focused objectives.
• Conduct audience research and develop targeting strategies using interest targeting, custom audiences, lookalike audiences, broad targeting, retargeting, and exclusion audiences.
• Create campaign structures following Meta best practices, including campaign budget optimization, A/B testing, and full-funnel strategies.
• Develop creative strategies by researching competitors, customer pain points, and market trends to generate high-performing ad concepts.
• Write compelling ad copy, headlines, and primary text designed to improve click-through rates, conversions, and overall campaign performance.
• Collaborate with designers and video editors by providing creative briefs, scripting, and feedback to produce effective ad creatives.
• Continuously monitor campaign performance and optimize budgets, bids, placements, audiences, and creatives based on key performance metrics.
• Analyze campaign data to identify winning ads, scale successful campaigns, and pause underperforming assets.
• Implement structured testing plans for creatives, audiences, offers, landing pages, and campaign setups to continuously improve results.