Chief Marketing Officer

Marketing Experience Highlights: - Managed and optimised multi-platform campaigns using Meta Business Suite, GoHighLevel, and automation tools, achieving 1,000+ leads per campaign. - Developed and implemented content strategies including blogs, videos, vlogs, social media posts, and email marketing sequences to increase audience engagement and brand awareness. - Designed and optimised sales funnels, landing pages, and automation workflows for improved conversion rates. - Led creative direction and approved content from design teams to ensure brand consistency and quality. - Planned and executed brand campaigns, events, and community engagement activities to strengthen customer relationships. - Analysed campaign performance data to refine strategies and maximise ROI. - Proficient in graphic and video editing (Canva, CapCut, Adobe Premiere) to create compelling marketing assets. - Experienced in website hosting and content management using Squarespace and Wix.

- Managed and grew social media presence across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn using Meta Business Suite and advanced scheduling tools. - Created and executed content calendars, including videos, graphics, blogs, and vlogs, to boost engagement and reach target audiences. - Led social media campaigns that consistently generated 1,000+ leads per state for brand campaigns. - Developed and optimised high-converting funnels, landing pages, and automation workflows via GoHighLevel. - Oversaw and approved creative team outputs to maintain brand consistency and quality. - Implemented email marketing strategies integrated with social campaigns for increased conversions. - Conducted community engagement activities to foster brand loyalty and audience interaction. - Skilled in editing and producing social-first content using Canva, CapCut, Adobe Premiere, and other creative tools. - Analysed campaign performance and audience insights to refine strategies for maximum ROI.

- Created and optimised end-to-end sales funnels for multiple industries, including real estate, SaaS, and healthcare, resulting in increased lead generation and conversion rates. - Designed visually engaging and strategically structured landing pages to capture leads and promote offers. - Built automation workflows for email sequences, follow-ups, and opt-ins to nurture prospects and increase retention. - Integrated GoHighLevel campaigns with social media ads, events, and brand promotions for a consistent marketing approach. - Managed funnel performance tracking, split testing, and analytics to continually refine and improve ROI. - Collaborated with creative teams to align funnel visuals, copywriting, and branding for a cohesive user experience. - Leveraged AI tools, including ChatGPT, to streamline campaign creation, optimise content, and enhance customer engagement.

- Generated 1,000+ qualified leads per campaign across multiple states for brand and product launches. - Built and optimised sales pipelines using GoHighLevel, HubSpot, Salesforce, and LeadConnector to manage and track leads effectively. - Designed and executed multi-channel lead generation campaigns integrating social media, landing pages, and email marketing. - Created targeted audience segments to improve relevance and conversion rates. - Implemented automated follow-up workflows to reduce drop-offs and improve conversion timelines. - Coordinated with sales teams to ensure smooth handover from marketing-qualified to sales-qualified leads. - Analysed lead data and pipeline metrics to identify gaps, refine strategies, and increase ROI. - Applied funnel optimisation techniques and A/B testing to boost lead-to-customer conversion rates. - Leveraged AI tools to streamline campaign creation, personalise outreach, and accelerate response times.

- Planned, produced, and managed multi-platform content for Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. - Created a variety of content formats including short-form videos, reels, graphics, blogs, vlogs, and carousels tailored to each platform. - Led creative direction and approved final outputs to ensure brand consistency and high-quality execution. - Developed and implemented monthly content calendars aligned with marketing campaigns, seasonal events, and product launches. - Utilised tools like Canva, CapCut, Adobe Premiere, and IbisPaintX to design and edit scroll-stopping content. - Integrated storytelling and data-driven strategies to increase reach, engagement, and conversions. - Collaborated with marketing teams to ensure content supported lead generation goals and brand awareness objectives. - Analysed performance metrics to refine content strategies for maximum impact.

- Conducted keyword research and competitive analysis to identify ranking opportunities and content gaps. - Developed and implemented on-page SEO strategies, including meta tags, headers, alt text, and internal linking optimisation. - Managed off-page SEO efforts such as backlink building, guest posting, and outreach campaigns to increase domain authority. - Created SEO-optimised content for blogs, landing pages, and website copy to improve search visibility. - Used tools such as Google Search Console, Google Analytics, and SEMrush to monitor performance, analyse traffic, and track keyword rankings. - Optimised websites for mobile responsiveness, site speed, and overall technical health. - Collaborated with creative and development teams to ensure SEO best practices were implemented across all digital assets. - Continuously monitored algorithm updates to adjust strategies and maintain strong search rankings.