I am Arianna Shay S. Zafra (Ari Shay), a creative professional with experience in social media management, content creation, graphic design, video editing, and marketing communications across organizations, startups, businesses, and community initiatives.
Throughout my work, I have developed and managed social media content, designed promotional materials and brand assets, edited short-form and long-form videos, and created campaigns that support audience engagement and brand growth. My background in marketing and content strategy allows me to create content that is not only visually appealing but also aligned with business objectives and target audiences.
My experience spans social media management, graphic design, branding, content development, photography, videography, and video production. I am proficient in Canva, Adobe Photoshop, Davinci Resolve, CapCut, and other digital tools, enabling me to create cohesive and engaging content across multiple platforms. I also utilize tools such as Google Workspace and Notion to manage workflows, collaborate with teams, and keep projects organized from planning to execution.
I am passionate about helping brands and organizations tell their stories through strategic content, compelling visuals, and meaningful audience engagement. My goal is to create content that captures attention, communicates effectively, and delivers measurable impact.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: Less than 6 months
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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