Brand & Content Designer for Founders | Graphics, Video, AI Workflow

For over 13 years, helping clients from different industries, real estate, coaching, e-commerce, food, and wellness, create designs that are clear, eye-catching, and on-brand. I’m skilled in using Canva, Photoshop, and Illustrator to design: Social media posts (Facebook, Instagram, LinkedIn, TikTok) Flyers, brochures, and posters YouTube thumbnails and podcast covers Email graphics and lead magnets Templates clients can reuse for their business I always follow brand guidelines and make sure the message is easy to understand. I’m fast, detail-oriented, and I love making things look clean and professional. I also give updates regularly, ask when things aren’t clear, and always aim to deliver before the deadline.

I have experience editing short-form videos for social media like Facebook, Instagram Reels, LinkedIn, and TikTok. Most of my work focuses on turning long videos, podcasts, or raw clips into short, engaging content that people actually watch. Here’s what I usually do: • Cut and trim videos for fast pacing and attention • Add subtitles and captions for better engagement • Clean audio and adjust timing for smooth flow • Add text overlays, hooks, and simple animations • Format videos for different platforms (Reels, Shorts, etc.) • Repurpose long content into multiple short clips I also understand what works on social media: • Strong hook in the first few seconds • Fast cuts and clear message • Simple, clean visuals (not overdesigned) I use tools like Adobe Premiere Pro, Descript, and Canva depending on the project. I also use AI to speed up my workflow, especially for captions, content ideas, and structuring clips, so I can deliver faster without sacrificing quality. I’ve worked with coaches, real estate brands, and personal brands, helping them stay consistent with content even when they don’t have time.

I have advanced experience using Canva for creating high-quality graphics and content for social media, marketing, and branding. I don’t just rely on templates—I customize everything based on the brand and message. Here’s what I usually create in Canva: • Social media graphics (YouTube, Facebook, Instagram, LinkedIn, Thumbnails ) • Reels and short-form videos (with text, captions, and layout) • Marketing materials (brochures, PDFs, lead magnets, workbooks) • Presentation slides and business visuals • Product graphics (ads, mockups, promotional content) I use Canva efficiently to deliver fast and clean designs: • Customize templates into original designs (not generic look) • Apply proper layout, spacing, typography, and color • Use Brand Kit to maintain consistent branding • Organize files and assets for easy team access • Resize and adapt designs across different platforms I also use Canva’s advanced features like: • Photo editing and background removal • Video editing (text overlays, transitions, basic animation) • Content planner and team collaboration tools • AI features for faster design and content creation Canva helps me move fast, but I still apply real design principles, so the output looks professional, not templated.

I’ve been using Adobe Photoshop for over 10 years to create all kinds of designs—social media graphics, product packaging, flyers, email headers, and branding visuals. I use it mostly for clean-ups, layout, mockups, and photo editing when Canva or other tools don’t give me the control I need. I’m comfortable working with layers, masks, smart objects, blending modes, and using the right sizes and resolutions for both web and print. I often use Photoshop when clients need custom graphics, high-res images, or detailed edits. It’s one of my favorite tools when I want more control and precision in my designs.

I use ChatGPT, Gemini as part of my daily workflow to improve speed, clarity, and output in my design and content work. I don’t rely on it to do the work for me. I use it as a tool to think faster and execute better. Here’s how I use ChatGPT in my work: • Generate content ideas (hooks, captions, post angles) • Help structure social media content and messaging • Rewrite and improve text for clarity and simplicity • Support design direction (layout ideas, content flow) • Create multiple variations quickly for client revisions • Assist in video scripting and short-form content planning I also use it to: • Break down client requests into clear steps • Speed up repetitive tasks • Improve communication and presentation of ideas I combine ChatGPT with my actual design skills (Canva, Photoshop, video editing), so the final output is still human, clean, and aligned with the brand. I understand that AI is a support tool, not a replacement for creativity or experience.

VIDEO & CONTENT CREATION • Turn long videos and podcasts into short-form content (Reels, Shorts, TikTok, editing YouTube long videos with b-rolls) • Cut clips quickly using transcript-based editing • Add captions and subtitles automatically for better engagement • Improve pacing by removing pauses and filler words • Create multiple content pieces from one recording AUDIO & QUALITY IMPROVEMENT • Clean audio using AI tools (noise reduction, voice enhancement) • Remove filler words like “um” and “uh” in one click • Adjust timing and flow for smoother listening MARKETING & CONTENT SYSTEM • Repurpose content for social media consistently • Structure videos with strong hooks and clear messaging • Prepare content for different platforms (LinkedIn, Facebook, TikTok. Youtube) • Help clients stay visible online even with limited time Descript combines recording, editing, transcription, and publishing in one tool, which helps me deliver content faster and more efficiently. I also use its AI features to speed up workflow, but I still apply human judgment to make sure the content feels natural, clear, and aligned with the brand.

I have experience in branding and packaging design focused on helping products look clear, professional, and ready to sell. I don’t just design for looks—I design based on how customers see and understand a product. Here’s what I usually handle: BRAND IDENTITY • Logo design and visual direction • Color palette and typography selection • Consistent brand look across social media and marketing materials • Clean and simple design system for easy recognition I make sure the brand looks consistent and easy to understand across all platforms. PACKAGING DESIGN • Product label design (food, local products, small business brands) • Packaging layouts (jars, pouches, boxes) • Print-ready design files for production • Product visuals for marketing and social media I design packaging that: • Clearly shows what the product is • Builds trust and looks clean • Fits the brand and target market Packaging plays a big role in how customers decide what to buy, often within a few seconds. HOW I APPROACH DESIGN I focus on: • Clean layout and readable information • Strong visual hierarchy (what people see first) • Brand consistency across all materials • Simple design that communicates clearly I understand that good branding and packaging help customers recognize and trust a product over time. My goal is simple: Make your product look clear, credible, and worth buying.

I have hands-on experience creating social media content for both my own product business (peanut butter brand) and personal branding on LinkedIn. My focus is on creating simple, clear, and relatable content that connects with people, not just posting for the sake of posting. WHAT I’VE DONE For my peanut butter business: • Created Facebook content to promote products and attract resellers • Designed visuals and simple product posts • Shared relatable and story-based posts to connect with customers • Helped build demand through consistent posting and engagement For LinkedIn (personal branding): • Created storytelling-based posts based on real experiences • Wrote content that shares lessons, struggles, and insights • Focused on simple, conversational tone to connect with audience • Practiced writing hooks and improving message clarity HOW I APPROACH CONTENT I focus on: • Clear message (easy to understand) • Relatable stories (real experiences, not generic) • Simple visuals that support the message • Content that encourages engagement (comments, reactions) I understand that good content is not just about posting—it’s about building connection, trust, and consistency over time. WHAT I’M IMPROVING I am continuously improving in: • Writing stronger hooks • Structuring content for better engagement • Creating more consistent posting systems I also use AI tools to help with ideas and structure, but I make sure the final content stays natural and aligned with the brand. My goal is to create content that: • Builds trust • Connects with the right audience • Helps businesses stay visible and consistent online

I’ve been managing social media for clients for over 5 years, mostly in real estate, coaching, and product-based businesses. I help them plan, design, schedule, and post content on platforms like Facebook, Instagram, LinkedIn, and YouTube. I create graphics using Canva and Photoshop, write simple and engaging captions, and use tools like Meta Business Suite, Hootsuite, and Later to schedule posts. I also track what’s working by checking engagement, reach, and post performance. One of my favorite parts is turning long videos or podcasts into bite-sized Reels or quotes so my clients can stay visible without doing all the work themselves. I love helping brands show up online in a way that feels real, professional, and consistent.

I’ve been using Kajabi for over 2 years to help coaches and course creators build and manage their websites, sales funnels, and membership sites. Here’s what I usually do in Kajabi: Build and update landing pages, sales pages, and thank-you pages Set up email automations and lead capture forms Organize course content (videos, PDFs, modules) Design custom sections to match the client’s brand Help troubleshoot layout or tech issues when needed I love Kajabi because it keeps everything in one place—and I enjoy making the backend clean and easy to navigate for both my clients and their customers.