Meta Ads Strategist | SEO Specialist

With over 8 years of hands-on experience in Facebook advertising, I bring a wealth of knowledge and a proven track record of success in driving results for various brands and clients. Certified in Facebook Ads Master Class in 2018 and advanced certification through LinkedIn Learning in 2022, I have continually updated my skills to stay ahead of the curve in this dynamic field. Throughout my career, I have spearheaded numerous successful campaigns spanning from brand awareness initiatives to conversion-focused strategies, consistently delivering impressive results. My expertise lies in strategic campaign planning, precise audience targeting, compelling ad creative development, and meticulous performance analysis to optimize ROI. I am passionate about leveraging the power of Facebook ads to help businesses achieve their objectives and exceed their marketing goals.

As a newly certified SEO professional with a specialization in local SEO, I bring a blend of theoretical knowledge and practical experience to the table. While I have recently completed rigorous SEO training and obtained certification, I have already amassed valuable experience in implementing effective local SEO strategies for various businesses. My hands-on experience includes optimizing Google My Business profiles, conducting local keyword research, implementing on-page and off-page SEO techniques tailored for local audiences, and managing local citations. I am passionate about helping businesses increase their online visibility and attract local customers through targeted and data-driven local SEO strategies. I invite you to review my portfolio, which showcases my successful local SEO campaigns and tangible results achieved for my clients.

Recently certified in SEO Keyword research, I bring a fresh perspective and a passion for learning to the table. During my internship, I immersed myself in real-world projects, honing my skills and gaining valuable experience. I’m eager to apply my knowledge and contribute effectively to your team’s success.

I have 1+ year of practical experience using Ahrefs while working for a Melbourne-based SEO agency. I use the platform for keyword research, competitor analysis, backlink audits, content gap analysis, rank tracking, and SEO reporting. I regularly analyse organic search performance and develop SEO strategies using Ahrefs alongside Google Search Console, Google Analytics 4, Semrush, and Screaming Frog to improve rankings and organic traffic for Australian businesses.

I have over 1 year of practical experience using Semrush while working for a Melbourne-based SEO agency servicing Australian businesses across various industries. I regularly use Semrush for keyword research, competitor analysis, keyword gap analysis, backlink audits, site audits, rank tracking, and content strategy development. My responsibilities include identifying high-intent keywords, analysing competitor rankings, monitoring organic visibility, evaluating backlink opportunities, and supporting local and national SEO campaigns. I use Semrush data to create SEO content briefs, conduct website audits, map keywords to landing pages, track keyword performance, and develop growth strategies that improve search rankings and organic traffic. I also integrate insights from Semrush with Google Search Console, Google Analytics 4, Screaming Frog, and Ahrefs to provide comprehensive SEO recommendations, performance reporting, and data-driven marketing strategies for clients across industries including trades, healthcare, construction, hospitality, legal, and professional services.

As a recently certified SEO professional with practical exposure gained through internships, I offer a solid understanding of effective link building strategies. My certification has equipped me with the latest techniques and ethical practices in building high-quality backlinks to enhance website authority and search engine rankings. During my internship, I actively contributed to link building campaigns, engaging in prospecting, outreach, and relationship building with webmasters and influencers. I am eager to leverage my knowledge and enthusiasm to drive impactful results for your organization through strategic link building initiatives