Studied Bachelor of Science in Aerospace Engineering at Airlink International Aviation School in Pasay City, Philippines, I have combined technical expertise with a wealth of digital marketing experience. Over the years, I’ve cultivated a deep understanding of SEO, PPC, and data analysis across various industries.My career began as a Data Analyst for American Data Exchange, where I honed my analytical skills. I then spent five years as an SEO Specialist at EndlessRise, an agency based in Manila with a presence in the United States. This role laid the foundation for my specialization in search engine optimization and digital strategy.Transitioning to the role of Digital Marketing Strategist at WhiteSEO and DigitalMAAS, I worked on SEO and PPC campaigns for a diverse portfolio of clients in Australia, handling over $100k in Google Ads monthly ad spend. My home-based roles also include part-time positions with Indigo
Experience: 10+ years
Experience: 10+ years
Google Ads PPC Specialist with over 10 years of experience planning, managing, and optimising paid search campaigns across a wide range of industries, including hospitality, wineries, tourism, eCommerce, real estate, healthcare, and professional services. Experienced in developing data-driven PPC strategies that improve lead generation, online sales, and return on ad spend (ROAS). Skilled in managing Search, Performance Max, Display, Shopping, and Remarketing campaigns, with strong expertise in conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM). Proficient in keyword research, audience targeting, bid strategy optimisation, A/B testing, and performance reporting, with a focus on continuously improving campaign efficiency and maximising marketing budgets. Known for translating complex campaign data into clear, actionable insights for clients and stakeholders, while consistently delivering measurable business growth through strategic optimisation and performance analysis.
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ID Proof scores are 0 - 99 with 99 being the best. It is calculated based on dozens of data points.
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