I help ecommerce brands scale profitably using paid media, conversion optimization, and operational systems.
I am a performance-driven Ecommerce Growth Manager with 5+ years of experience managing Meta Ads, optimizing funnels, and increasing revenue for digital brands. I’ve managed full campaign lifecycles from audience research and creative testing to scaling profitable campaigns based on ROAS and contribution margin.
As a former ecommerce business owner, I understand the entire operational flow:
• Supplier sourcing (Alibaba & private agents)
• Pricing strategy & margin modeling
• Shopify store management
• Upsell & bundle optimization to increase AOV
• Fulfillment workflows & 3PL coordination
• Customer lifecycle & retention
I don’t just run ads, I focus on revenue growth, profitability, and sustainable scaling.
Core Strengths:
• Meta Ads
• Creative testing frameworks
• ROAS optimization
• CPA reduction
• Funnel & landing page optimization
• AOV & upsell strategy
• Campaign performance analysis
• Data-driven scaling
If you’re looking for someone who understands both marketing AND the business behind it — I bring both execution and ownership mindset.
“The more I stepped away from it, the more successful our Chanel became!”
- Jim Orr
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