Amazon PPC Specialist / Account Support

With over 3 years of hands-on experience using Amazon Seller Central, I have developed a deep understanding of the platform’s core functions and how to manage accounts efficiently and in compliance with Amazon's standards. I’ve supported brands in both daily operations and long-term growth strategies by handling a wide range of tasks. Key areas of expertise include: Listing Management: Creating and optimizing product detail pages, managing variations, backend keywords, and ensuring content accuracy and alignment with brand guidelines. Inventory Management: Monitoring stock levels, setting up restock alerts, managing FBA shipments, and preventing out-of-stock scenarios. Policy Compliance: Ensuring listings comply with Amazon’s policies, addressing listing suppressions, intellectual property complaints, and account health violations. Case Management: Opening and resolving cases with Seller Support for listing issues, stranded inventory, review problems, and shipment concerns. Performance Monitoring: Tracking key metrics such as Order Defect Rate, Buy Box win rate, and IPI score to maintain healthy account status. Customer Feedback: Analyzing reviews and feedback to identify areas for improvement in product presentation or fulfillment. My experience has equipped me to proactively manage and support all areas of Seller Central while identifying opportunities for operational and performance improvement.

I have over 4 years of hands-on experience managing and optimizing Amazon PPC campaigns across multiple marketplaces. My approach is deeply analytical and performance-driven, focused on maximizing return on ad spend (ROAS) while maintaining strong visibility and conversion rates. Key strengths include: Campaign Structuring: Building Sponsored Products, Sponsored Brands, and Sponsored Display campaigns based on product segmentation, keyword themes, and performance goals. Keyword Research & Targeting: Using keyword and competitor data to develop custom targeting strategies that align with customer search behavior. Bid & Budget Management: Adjusting bids strategically to optimize performance while minimizing wasted spend, guided by metrics like ACOS, TACOS, and conversion rate. Performance Monitoring: Regularly reviewing campaign performance through Search Term Reports and Business Reports, identifying high-performing keywords and negative targeting opportunities. Strategy Optimization: Continuously refining PPC strategies based on product lifecycle stage, seasonality, and market competition. I’ve successfully managed accounts with ad budgets ranging from small-scale launches to high-volume campaigns, achieving measurable improvements in visibility, sales, and profitability.

- Keyword Research - Keyword Indexing - A9 Algorithm - Product Listing Optimization