Adwords, Analytics, PPC, GMC, Lightroom, Photoshop, Craigslist

Overview

Looking for part-time work (4 hours/day)

at $2.62/hour ($254.55/month)

College Graduate / Currently in Master's Program

Last Active

January 4th, 2015 (4169 days ago)

Member Since

December 19th, 2014

Profile Description

Adwords Experience:
*Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns
*Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis
*Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers
*Managed large scale ad-spend across multiple clients
*Work with clients to strategize, up sell, and analyze ROI for PPC management offerings
*Provide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation
*Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation
*Provide clients with deep understanding of vertical and competitive intelligence to help shape marketing strategies
*Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives
*Share Adwords data with Analytics and WMT
*Manage Google Merchant Center and Shopping
*Google Adwords certified
Lightroom Experience:
*Keyword tagging
*Worked on several monitors (calibrated and uncalibrated)
*Can edit in multiple external plug-ins/editors (e.g. Nik Collection, Authentic Imaging, Portrait Professional, etc)
*Can handle large Tiff/Raw/Jpeg/DNG files
*Preset Installation/Creation
Other Technical Experiences:
Search Engine Marketing - SEO Optimization, PPC Management, Link Building Strategy, Keyword Research
Data Entry - Craigslist, Amazon, Ebay
Applications - MS Office, Google Adwords Editor, Adobe Photoshop, Adobe Lightroom, GIMP, Final Cut Pro, Quick Books
Pay Per Click - Google AdWords, Yahoo Search Marketing, Criteo, Shopping
Affiliate Marketing - Linkshare, Trade Doubler, Commission Junction, ShareASale