VA-Executive | CRM | SEO | SMM - Digital Marketing

A hybrid position of Social Media Manager and Community Manager. I specialize in content ideation, scheduling, analysis, and data insights with experience in media buying (Facebook), content organization, and content strategy.

Setting up email automations from different CRM and then integrate it to WordPress using divi builder

• Manage delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, Push marketing, on-site site/mobile messaging, and other activity streams as required. • Manage and support the promotional calendar, ensuring that all promotional campaigns are delivered effectively. • Ensure that all communication activity delivered is consistent and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation. • Ensure that customer communications are kept up to date and reflective of any changes to our products or for any key seasonal events. • Perform proofing and quality assurance checks of all CRM campaigns ensuring that quality standards are met. • Work closely with internal departments to assist in coordinating all promotional activity and ensuring that all campaigns/materials complement overall business. • Track all campaigns and report performance on a regular basis to CRM Manager and stakeholders. • Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved. • Work closely with internal departments to assist in co-ordinating all promotional activity and ensuring that all campaigns/materials complement overall business. • Track all campaigns and report performance on a regular basis to CRM Manager and stakeholders. • Coordinate the completion of the CRM plan by providing regular project and task status updates and report team activities against the plan. • Manage any CRM campaign escalations to the CRM Operations team and business wide support and escalation teams. • Ensure that the process is followed at all times, including iterations to the process to drive efficiency and user training. • Support the CRM Executives work load/queries they may have on promotional activity.