I help eCommerce brands turn Klaviyo into a revenue channel through high-converting
I specialize in
Most brands send
I build
What I Do (Strategy + Execution)
Build, schedule, QA test, and launch weekly campaigns, newsletters, product drops, and promotions
End-to-end execution: design, copy, segmentation, testing, and reporting
Klaviyo Flows & Lifecycle Marketing
Build and optimize welcome series, abandoned cart, browse abandonment, post-purchase, win-back, re-engagement, and retention flows
Experienced in dynamic content, triggers, conditional logic, and automation
Segmentation & Personalization
Advanced audience targeting using behavior, purchase history, engagement level, and customer data
Manage suppression lists, exclusions, and list hygiene for better deliverability
A/B Testing & Optimization
Test and optimize subject lines, preview text, CTAs, send times, offers, and
Continuously improve CTR, CVR, and revenue per send /
Design high-converting, mobile-responsive
Strong focus on layout, visual hierarchy, branding, and user experience /
Write engaging subject lines, preview text, and campaign copy aligned with brand voice
Focused on clicks, engagement, and conversions
Shopify + Klaviyo Integration
Align
Support product launches, discount codes, bundles, and customer journey tracking
Performance Tracking & Reporting
Monitor open rate, CTR, conversion rate, unsubscribe rate, and revenue attribution
Turn data into clear insights, optimization strategies, and growth opportunities
Deliverability & QA
Full pre-send QA testing (links, mobile/desktop, dynamic content, flows)
Maintain deliverability, list health, and suppression logic
SMS Marketing (Klaviyo)
Plan and execute SMS campaigns for launches, promos, and retention
Tools I Use
Klaviyo • Shopify • Figma • Adobe Illustrator • Canva • Google Sheets • Notion • ChatGPT
• Claude
How I Work
Data-driven & results-focused
High attention to detail (QA, testing, accuracy)
Independent, proactive, and reliable
Experienced working with fast-paced eCommerce teams and agencies
Every
If you want someone who can build, launch, optimize, and scale your
Let’s start with a FREE
I’ll show you what’s working, what’s not, and where you’re losing revenue.
Experience: 5 - 10 years
Email Marketing Specialist for eCommerce and DTC brands focused on revenue-driven campaigns and retention marketing. Experienced in building, launching, and optimizing email campaigns, automated flows, and SMS marketing. Strong in segmentation, personalization, A/B testing, and lifecycle marketing (welcome, abandoned cart, post-purchase, win-back). Data-driven approach using open rate, CTR, conversion rate, and revenue attribution to continuously improve performance.
Experience: 5 - 10 years
Figma Designer for email design and marketing assets, focused on clean, high-converting layouts. Experienced in creating email templates, campaign visuals, and branded assets with strong attention to mobile responsiveness, layout accuracy, and user experience. Collaborates with marketing teams to ensure on-brand and conversion-focused designs.
Experience: 5 - 10 years
Klaviyo Expert with hands-on experience in campaign setup, flow building, segmentation, and automation. Skilled in creating and optimizing lifecycle flows, dynamic content, triggers, suppression lists, and list hygiene. Experienced in QA testing, deliverability, reporting, and performance optimization. Able to manage end-to-end execution (build, test, launch, analyze) to maximize email revenue for eCommerce brands.
Experience: 5 - 10 years
Shopify Specialist with experience supporting eCommerce email marketing and product-based campaigns. Skilled in working with product data, customer data, discount codes, and promotions. Experienced in aligning email campaigns with landing pages, product pages, and Shopify flows to ensure accurate tracking, conversion, and customer journey optimization.
Experience: 5 - 10 years
Experienced in Adobe Illustrator for creating and editing high-quality marketing visuals and brand assets. Skilled in producing clean, scalable graphics that support email campaigns, promotions, and eCommerce branding.
Experience: 5 - 10 years
Email Designer creating high-converting, visually clean, and mobile-optimized email templates. Strong in layout design, branding, image optimization, and visual hierarchy. Focused on designing emails that drive clicks, engagement, and conversions while maintaining consistent brand identity.
Experience: 5 - 10 years
Email Copywriter focused on conversion-driven, eCommerce marketing copy. Skilled in writing subject lines, preview text, and campaign content that improve open rates, click-through rates, and conversions. Experienced in adapting copy across campaigns, flows, and lifecycle stages while maintaining a strong and consistent brand voice.
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
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