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Responsible for leading, directing and implementing a highly branded emotional experience in the most visible and highest performing markets/stores within the brand
• Liaising with teams such as buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts;
• Conducting research on current and future trends in design and lifestyle, and associated target market features;
• Meeting with business, sales managers and retail managers to discuss sales strategies;
• Maintaining a budget and negotiating with suppliers of visual materials;
• Working with architectural features of stores to maximise the available space;
• Visiting braches to coach in-store visual merchandising or sales teams to interpret the guidelines and training them in the execution of the visual concept;
• Assembling or dismantling visual displays in windows or in-store;
• Leading and motivating teams to complete displays to tight deadlines;
• Measure ad effectiveness and optimize if needed.
• Present campaigns during pitches.
• Manage staff responsible for event coordination activities.
• Define company brand through events.
• Develop pr strategies, campaigns, and initiatives to improve pubic perception of company.
• Release promotion literature about new products.
• Respond to information queries from media and the general public.
• Write press releases and media kits.
• Develop and maintain corporate image and logos.
• Manage company sponsorships.
• Compile comprehensive information about the company for the media.
• Develop and launch internet or intranet web pages.
• Manage communications budgets.
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Elishama Jiles
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