.Met and liaised with clients to discuss and identify their advertising and media requirements
Devised advertising campaigns structured uniquely to each client’s brief and budget
Assisted in presentations and screening clients their first tangible efforts of what would be their advertising campaign.
Supported Account Managers and the Creative & Research staff in briefing medias and assisted with the formulation of marketing strategies
Controlled the main point of contact between the client, advertising agencies and medias through maintaining regular contact with all, ensuring that communication flowed effectively
Negotiated with clients and agency staff surrounding the details of campaigns
Followed up on creative work campaigns to clients for approval or modification
Handled budgets, managed campaign costs and ensured all invoicing to clients was correct; this included the ?
writing and attaching of all client reports.
Monitored the effectiveness of campaigns through various tools such as CRM (In-house software)
Undertook administration tasks, arranged and attending both internal and external meetings
Made ‘pitches’ and went the extra mile to ensure a win-win situation for company and client
Responsible for maintaining and strengthening relationships with clients assigned through consistent customer contact and quick building of rapports.
Regularly updated clients on account status and other immediate concerns, which arose during their campaign.
Minimised client attrition by renewing service contracts.
entified potential client concerns and proactively resolved them.
Oversaw Kick off meetings, welcome packages for clients and continuation of services to the client once campaign was handed over.
Responsible in keeping the CEO updated with any changed or feedback from the client.
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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