Performance Video Editor — AI-UGC Creative — Full-Stack

I specialize in producing high-converting Facebook ads built for performance, not just aesthetics. With 5 years of experience in direct response creative and 2 years specialized in AI-driven ad production, I create scroll-stopping hooks, multiple variation testing, and data-informed iterations that improve CTR, hold rate, and ROAS. Every creative I deliver is platform-ready and built to convert.

I create high-converting ad creatives for Meta and TikTok built around direct response principles. From scripting and hook engineering to AI asset generation and performance-driven editing, I handle the full creative pipeline. Every ad I produce is structured to stop the scroll, hold attention, and drive measurable results.

I work in Adobe Premiere Pro and After Effects as my primary editing suite. Premiere Pro handles the full editing pipeline from rough cut to final export, while After Effects is used for motion graphics, text animations, and visual enhancements that elevate the production quality of every deliverable. Every export is platform-ready, optimized for the format and aspect ratio the ad is serving. On the design side, I work in Adobe Photoshop and Illustrator for static ad creatives, graphic design, and visual assets. This includes ad banners, promotional graphics, and brand-aligned visuals that complement and support the video ad production pipeline.

I integrate AI tools as a core part of my production workflow, not as a supplementary add-on. My primary platform is Higgsfield, which I use to generate high-realism UGC-style talking head videos and fully customized avatars with natural organic movement and demographic accuracy. For lower cost production needs I use Arcads and HeyGen as secondary tools, allowing me to balance quality and cost-efficiency depending on the project requirements. I also work with Nano Banana Pro for avatar generation, ElevenLabs for voiceover production, and Kling for AI B-roll and visual enhancement. I have built an internal AI production system that maximizes output quality while minimizing wasted generations.