Digital Marketing/SEO/PPC Manager

mark as hired


Looking for full-time work (8 hours/day)

at $10.00/hour ($1,760.00/month)

BS in Computer Science

Last Active

April 3rd, 2024 (12 days ago)

Member Since

July 22nd, 2014

Profile Description

A Google-certified Tech and Marketing hybrid with a proven track record of helping businesses gain quality website traffic and increase conversions, Rod brings over 8 years of corporate marketing experience working for ISO 9001:2015 QMS-certified BPO firms and marketing agencies.

With strong strategic and implementation skills accompanied by an inquisitive mind and a competitive can-do attitude, Rod excels in utilizing consumer behavior data to craft effective brand awareness and lead-gen strategies.

Rod has led and mentored onsite and remote SEO, QA, and Digital Marketing teams. With a data-driven mindset, he is confident in his ability to deliver measurable results and contribute to the success of any digital marketing team.

A technical marketer since 2009, Rod's skills and experience encompass:
* An in-depth understanding of Google Algorithms, Helpful Content, SQRG, E-E-A-T, and ranking factors that led to #1 Google rankings
* Up-to-date knowledge of Content SEO, SEO Best Practices, and tools
* Successful high-performing campaigns for:
  * USA - B2B (SaaS), Healthcare, and Real Estate
  * ANZ - B2B and e-Commerce
*13 years of SEO and Social (Organic, Paid)
* 8 years of SEM/PPC (Google, Microsoft, and Facebook Ads)
* 7 years of Google Business Profile aka GMB (Local SEO)
* 3 years of Email/EDM marketing (HubSpot, SugarCRM)
* 3 years of Campaign Performance Dashboard Reports (Looker Studio)
* 1.5 years GA4 and Google Tag Manager Event Tracking Setup

* Digital Marketing
* Technical, On-page, and Off-page SEO
* Data Analysis and Visualization
* Project and QA Management
* Conversion Rate Optimization (CRO)
* UI/UX and Accessibility (ADA)
* GDPR, HIPAA, CCPA, and DPA of 2012 Compliance

* Google Ads Keyword Planner and Google Trends
* Google Search Console (GSC), GA4, and GTM
* Conductor
* SEMRush Pro
* Screaming Frog SEO
* Ahrefs
* ChatGPT and AI Tools

* Google Ads (Search, GDN, Performance Max)
*??Facebook Ads
* Microsoft Ads (Bing)

* Conductor MVP L2
* Google Ads Search
* Google Analytics
* HubSpot Email Marketing
* ITIL v3 Foundation

* 3.5 mins for Burger Avenue's Ridiculous Burger (0.68 KG) Challenge
* Top 3 Alaxan Strongman Competition
* Top 8 Street Fighter 2 Arcade Tournament
* AMA College's 2-year Computer Programming Champion
* High School Dodgeball Champion (Last Man Standing)
* Science Quiz and Spelling Bee Finalist

Top Skills

Advertising » PPC

Experience: 5 - 10 years

Planning and executing paid search campaigns for Google, Microsoft, and Yahoo! Ads. Experience in running successful search, display, remarketing, and Performance Max campaigns.

SEO » SEO Analysis

Experience: 10+ years

I started as an SEO Lead in 2009 and over time I have strategized and implemented successful digital marketing campaigns for a broad range of industries and across multiple countries such as the United States, Australia, New Zealand, United Kingdom, Canada and the Philippines.

Marketing » Social Media Management » Social Media Marketing

Experience: 5 - 10 years

I can create engaging posts to promote brand awareness and also run paid social campaigns for Facebook and LinkedIn.

Other Skills

Marketing » Email Marketing

Experience: 2 - 5 years

Experienced in using HubSpot, SugarCRM, and MailChimp for executing Email/EDM campaigns. Can perform split testing and maintain and segment contact lists.

Professional Services » Management Services » Software Development Project Manager

Experience: 1 - 2 years

Works as a Web Project Manager for a BPO Firm.

Office and Administration » Quality Assurance

Experience: 2 - 5 years

Worked as a Software QA Manager for more than 3 years. Tested both client software and websites. Also employed as a Technical QA Engineer for Smartmatic and tested electoral systems and voting machines. Integrates QA processes in digital marketing-related activities.

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