A 12 years' experience Conductor MVP and Google-certified SEO and Digital Marketing Manager who helps businesses drive more quality website traffic and increase conversions. Rod studies consumer behavior and uses historical data to craft the best digital marketing strategies that target the channels where buyers are ready to engage.
Rod has managed and mentored SEO/SEM, Digital Marketing, and web project teams (onsite and remote) and developed the tea
A data-driven technical marketer, Rod’s skills and hands-on experience encompass:
-Successful and high converting Google Page 1 rankings for Tech B2B, eCommerce, Healthcare, Real Estate, and professional services websites (US, AU, NZ, PH markets) powered by WordPress, ModX, BigCommerce, Sitefinity, and Wix
-An in-depth understanding of Google Algorithms, Google's 200+ ranking factors, and up-to-date knowledge of SEO Best Practices and SEO Tools
-12 years of hands-on SEO and Social Media marketing
-7 years of SEM/PPC advertising (Search, Display, Video, Remarketing, and Social Ads)
-3 years of End-to-End HubSpot and SugarCRM
-2 years Performance Dashboard Reports Preparation (Google Data Studio)
CORE COMPETENCIES (What I have learned through the years)
-Digital Marketing
-Project Management
-Quality Assurance
-Data Visualization, Analysis, and Storytelling
-Conversion Rate Optimization
-UI/UX, and Accessibility Design
SEO TOOLS (What are the tools I mainly use for SEO campaigns?)
-Google Ads Keyword Planner, Google Trends, PageSpeed Insights, Search Console, Google Analytics Standard/GA4, Google Data Studio
- Conductor Searchlight (Level 2 certified)
-Screaming Frog SEO Spider (Paid)
-SEMRush Pro
-Ahrefs Standard
-Moz Pro
SEM/PPC Advertising Platforms (What are the ad platforms I mainly use?)
-Google Ads
-MS Bing Ads
-Yahoo! Gemini Ads
Freelance SEO and SEM work for American and Australian clients since 2009.
I have been writing technical documentation for an Election Solutions provider. I have submitted articles for an online writing job and I have my own blog sites. I have collaborated with Americans, Canadians, Australians, and Venezuelans. My co-employees before were Venezuelans, Taiwanese, Panamanians, and Australians.
I have been performing SEO and Digital Marketing for multi-national and multi-sector business websites since 2009. I am a Google Search Ads certified PPC/SEM Expert with more than 7 years of experience.
I developed and maintain my own personal blogs. I created a PHP web app before. I modified pure HTML and WordPress sites for SEO and Mobile Friendliness.
I have handled Onpage SEO for WordPress. I can edit both PHP and HTML content. I've worked on sites using ControlPanel and sometime is used FTP for uploading files.
I've been playing around with CorelDraw before. Just trying to draw on screen. I've done pixel by pixel dithering. I use free tools like Paint.Net to edit digital images.
I've started programming since the dBase++ era. I started programming in Pascal in college. For work, I started with Clipper, then Visual FoxPRo, then Visual Basic, then finally PHP for web development. I know how to program in PHP using MySQL as database. I've programmed dynamic websites before. I can manuallly interpret PHP line by line.
I am familiar with basic accounting principles since I maintained a computerized accounting system before. I also authored a Payroll / HR System. I've managed web projects before.
I am familiar with data entry work. I have worked as data encoder for SPSS entries before. I also experienced being a 3rd Level Technical Support during two nationwide Automated elections.
I managed a web project team before. We developed custom social networking sites and Facebook applications.
Onlinejobs "ID Proof" Indicator Indicates if "they are who they say they are".
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The 2022 holiday calendar Philippines is here! Knowing when the holidays are will help you understand when to offer your OFS paid time off.
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