A unique amalgamation of project management, software development, QA management, and digital marketing management experience acquired thru 20+ years in the Information Technology, BPO, Healthcare, Education, and Government sectors is what I can bring to a company.
A seasoned SEO and Digital Marketing manager with almost 7 years of BPO experience. Managed a 10-member Search group of senior and junior SEO/SEM specialists, a content Writer, and link builders for an Australian Digital Marketing agency.
A Digital Marketing Strategist who successfully implemented multi-channel campaigns that achieved Page 1 keyword rankings for clients' websites including #1 positions for high-value "money" keywords. Maintained these rankings through numerous Google Algorithmic updates.
A Conversion Rate Optimization (CRO) practitioner who harnesses analytics for insightful strategies and crafts high-performing multi-channel acquisition campaigns. For a construction steel website, increased page sessions by 98.75% (Year 2017 vs Year 2016).
A highly competitive and indefatigable learner who follows the latest Digital Marketing Best Practices and reads the latest Digital Marketing news.
"My SEO battles are won NOT on Page Ones but on #1 Google SERP positions."
* Project management and software development - 20 yrs
* Technical/Non-technical Website and Software QA - 12 yrs
* Social Media Marketing - 12 yrs
* Search Engine Optimization (SEO) - Technical, On-page, Off-page, Local Business - 9+ yrs
* Pay Per Click (PPC) Advertising (Google, Bing, Yahoo!,
* Analytics Insights & Recommendations - 4 yrs experience
* Usability (WCAG, Research-based WDUG, Nielsen Norman Group) - 4 yrs experience
* Conversion Rate Optimization (CRO) - 2 yrs experience
+ ITIL v3 Foundation (GR
+ Google Ads Search
+ Google Analytics Individual Qualification
+ WooRank Certified Marketing Partner
Freelance SEO and SEM work for American and Australian clients since 2009.
I have been writing technical documentation for an Election Solutions provider. I have submitted articles for an online writing job and I have my own blog sites. I have collaborated with Americans, Canadians, Australians, and Venezuelans. My co-employees before were Venezuelans, Taiwanese, Panamanians, and Australians.
I have been performing digital marketing since 2009. I have optimized Adwords campaigns for my clients.
I developed and maintain my own personal blogs. I created a PHP web app before. I modified pure HTML and WordPress sites for SEO and Mobile Friendliness.
I have handled Onpage SEO for WordPress. I can edit both PHP and HTML content. I've worked on sites using ControlPanel and sometime is used FTP for uploading files.
I've been playing around with CorelDraw before. Just trying to draw on screen. I've done pixel by pixel dithering. I use free tools like Paint.Net to edit digital images.
I've started programming since the dBase++ era. I started programming in Pascal in college. For work, I started with Clipper, then Visual FoxPRo, then Visual Basic, then finally PHP for web development. I know how to program in PHP using MySQL as database. I've programmed dynamic websites before. I can manuallly interpret PHP line by line.
I am familiar with basic accounting principles since I maintained a computerized accounting system before. I also authored a Payroll / HR System. I've managed web projects before.
I am familiar with data entry work. I have worked as data encoder for SPSS entries before. I also experienced being a 3rd Level Technical Support during two nationwide Automated elections.
I managed a web project team before. We developed custom social networking sites and Facebook applications.
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