A Google-certified Tech and Marketing hybrid with a proven track record of helping businesses gain quality website traffic and increase conversions, Rod brings over 10 years of corporate marketing experience working for ISO 9001-certified BPO firms and marketing agencies.
A strategic thinker with a competitive drive, Rod leverages consumer data and AI tools to craft winning brand awareness and lead generation strategies. His inquisitive mind fuels his execution skills, ensuring measurable results. Rod's leadership extends to on-site and remote SEO and digital marketing teams, where he fosters a data-driven approach for guaranteed success.
A technical marketer since 2009, Rod's skills and experience encompass:?? An in-depth understanding and up-to-date knowledge of SEO Best Practices, Google Algorithms, Generative AI on Search, Helpful Content, SQRG, E-E-A-T, and ranking factors that led to #1 Google rankings?? Successful high-performing campaigns for: ?? United States (Healthcare, B2B, and Real Estate) ?? ANZ (B2B, EduTech, and e-Commerce)?? 15 years SEO and Social Media?? 9 years SEM/PPC (Google, MS Ads, and
CORE COMPETENCIES
* Digital Marketing
* Technical, On-page, and Off-page SEO
* Data Analysis and Visualization
* Project and QA Management
* Conversion Rate Optimization (CRO)
* UI/UX and Accessibility (ADA)
* GDPR, HIPAA, CCPA, and DPA of 2012 Compliance
SEO TOOLS
* Google Ads Keyword Planner and Google Trends
* Google Search Console (GSC), GA4, and GTM
* Conductor
* SEMRush Pro
* Screaming Frog SEO
* Ahrefs
* ChatGPT and AI Tools
SEM/PPC
* Google Ads (Search, GDN, Performance Max)
*?
* Microsoft Ads (Bing)
CERTIFICATIONS
* Conductor MVP L2
* Google Ads Search
* Google Analytics
* HubSpot
* ITIL v3 Foundation
FUN FACTS
* 3.5 mins for Burger Avenue's Ridiculous Burger (0.68 KG) Challenge
* Top 3 Alaxan Strongman Competition
* Top 8 Street Fighter 2 Arcade Tournament
* AMA College's 2-year Computer Programming Champion
* High School Dodgeball Champion (Last Man Standing)
* Science Quiz and Spelling Bee Finalist
Experience: 5 - 10 years
Planning and executing paid search campaigns for Google, Microsoft, and Yahoo! Ads. Experience in running successful search, display, remarketing, and Performance Max campaigns.
Experience: 10+ years
I started as an SEO Lead in 2009 and over time I have strategized and implemented successful digital marketing campaigns for a broad range of industries and across multiple countries such as the United States, Australia, New Zealand, United Kingdom, Canada and the Philippines.
Experience: 5 - 10 years
I can create engaging posts to promote brand awareness and also run paid social campaigns for Facebook and LinkedIn.
Experience: 2 - 5 years
Experienced in using HubSpot, SugarCRM, and MailChimp for executing Email/EDM campaigns. Can perform split testing and maintain and segment contact lists.
Experience: 2 - 5 years
As a Digital Media Analyst for a digital marketing agency, I have handled the implementation of GA4/GTM transitions from Universal Analytics for top healthcare and B2B corporations in the United States. I also created and maintained KPI performance dashboards using Looker Studio,
Experience: 1 - 2 years
Works as a Web Project Manager for a BPO Firm.
Experience: 2 - 5 years
Worked as a Software QA Manager for more than 3 years. Tested both client software and websites. Also employed as a Technical QA Engineer for Smartmatic and tested electoral systems and voting machines. Integrates QA processes in digital marketing-related activities.
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