SEO Specialist with 5+ years driving organic growth for clients across the US, Australia, and Canada. Combines hands-on technical and local SEO with analytics engineering — building the GA4, BigQuery, and Looker Studio systems that turn raw search data into decisions, not just reports. Early adopter of AI search visibility (AEO/GEO), with live dashboards tracking client traffic from ChatGPT, Gemini, and Perplexity. Recent results include +194% organic clicks and +564% CTR for a US home-services client in six months.
SEO:
On-page Optimizations, Off-page SEO, Technical SEO, Local SEO, Keyword Research & Clustering, SEO Audit, Competitor Analysis, Content Strategy, AI Visibility (AEO, GEO)
Analytics & Data:
Google Analytics 4, Google Search Console, BigQuery (SQL), Data Studio (Looker Studio), Google Tag Manager
Tools:
Chatgpt, Notebooklm, Claude, Gemini, Ahrefs, Semrush, Screaming Frog, Google Keyword
Planner
Project Management:
Jira, Hubspot, Slack, Trello, ClickUp, Google Workspace, Cross-Functional Team Collaboration
Experience: 2 - 5 years
Leveraging Google Looker Studio, I transformed complex data into interactive, visually appealing reports for our marketing team. A notable experience was consolidating data from multiple sources—Google Analytics, Search Console, and social media platforms—into a unified dashboard. This allowed us to track key performance indicators in real-time, making data-driven decisions easier. The customizable charts and filters helped me present insights in a way that was both accessible and actionable, ultimately enhancing our team's ability to fine-tune our marketing strategies.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
While optimizing our website for better search performance, Google Search Console became an essential tool in my workflow. I used it to monitor key metrics like organic traffic, click-through rates, and keyword rankings. One significant experience was identifying and fixing a series of crawl errors that were preventing some pages from being indexed. By submitting updated sitemaps and analyzing coverage reports, I successfully resolved these issues, leading to a noticeable boost in our site's visibility. The ability to track performance improvements in real-time was invaluable for refining our SEO strategy.
Experience: 2 - 5 years
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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