Social Media Manager and Organic Content Strategist |B2B brands | SaaS, Engineer

4+ years of B2B marketing experience spanning SaaS, engineering recruitment, renewable energy, and financial services, bridging social media and website strategy to turn visibility into measurable leads and traffic. Combines an Electronics Engineering background with hands-on marketing execution, giving unique technical credibility with engineering and energy-sector clients.

Ran full-cycle management across Facebook, LinkedIn, Instagram, TikTok, X, Pinterest, and YouTube for clients in SaaS, engineering recruitment, and renewable energy. Delivered 60+ branded posts per month while maintaining a documented 3x/week cross-platform publishing cadence with zero missed windows.

Managed organic marketing across 7 platforms for B2B brands in SaaS, recruitment, and energy, sustaining Rank #1 engagement among 9 competitors for 28 consecutive weeks. Generated 1.03M+ organic impressions and built +20,314 new LinkedIn connections, all with zero paid spend.

Produced 1,096 organic posts across 250 days and 133 long-form blog articles across 6 verticals as sole writer and publisher, with zero briefs or handover. Designed 25+ custom graphics weekly using Canva alongside video and carousel content for cross-platform distribution.

Moderated high-traffic Facebook groups and Discord communities of 30,000+ members as part of a brand engagement team, maintaining an average response time under one hour. Built and enforced moderation guidelines that increased member satisfaction by 30%.

Built a sector-targeted LinkedIn network of +20,314 new connections across 4 accounts in 10 months and launched a native newsletter that reached 8,641 opted-in subscribers organically in 56 days. Ghostwrote for 3 executives with distinct voices, matched closely enough to their prior posts to be indistinguishable.

Managed end-to-end digital marketing execution across social, email, blog, and website channels for clients in SaaS, financial services, and recruitment. Tracked and reported monthly KPIs across GA4, Mailchimp, and social platforms to support data-driven campaign decisions.

Reduced Facebook group policy violations by 80% within 6 months by developing and enforcing structured moderation guidelines across multiple sub-brand communities. Managed member requests, post approvals, and day-to-day community health for groups exceeding 30,000 members.

Took a client's website SEO health score to 93/100 on Ahrefs, a +22.4% improvement over baseline, driving 1,076 monthly organic visitors. Applied a full SEO checklist to every published blog post and optimized listing copy for hospitality and local business clients.

Published SEO-optimized blog content on WordPress following a full on-page checklist (title tags, meta descriptions, H-structure, alt text, linking). Contributed to a website audit covering UX, SEO, and ADA compliance for a wealth advisory client.

Conducted a 5-competitor local market analysis to identify a niche with zero established authoritative content presence, informing a full content strategy launch. Sustained a 28-week Rank #1 LinkedIn engagement position against 9 benchmarked competitors through ongoing competitive tracking.

Sustained 560.8 engagements per 1,000 followers on LinkedIn versus a 44.1 competitor benchmark, more than double the nearest competitor. Contributed to growing an Amazon FBA community from 12,000 to 20,000 members (+66.67%) through daily engagement and moderation.

Used Meta Business Suite as the core scheduling and analytics platform across Facebook Page and Instagram engagements, including a 727-day first-party Insights audit for an owned brand. Tracked page performance to refine posting frequency, content mix, and promotion timing.

Designed complete visual identity brand kits from scratch — including logo, font pairing, color palette, and social icon sets — for a SaaS sub-brand and her own business, VMC Digital Creations. Deployed these brand systems consistently across Facebook, Instagram, and all content assets.