A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.
Typical activities include:
meeting clients or account managers to discuss the business objectives and requirements of the job;
interpreting the client's business needs and developing a concept to suit their purpose;
estimating the time required to complete the work and providing quotes for clients;
developing design briefs by gathering information and data through research;
thinking creatively to produce new ideas and concepts;
using innovation to redefine a design brief within the constraints of cost and time;
presenting finalized ideas and concepts to clients or account managers;
working with a wide range of media, including photography and computer-aided design (CAD);
proofreading to produce accurate and high-quality work;
contributing ideas and design artwork to the overall brief;
demonstrating illustrative skills with rough sketches;
working on layouts and art working pages ready for print;
keeping abreast of emerging technologies in new media, particularly design programs such as In Design, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flash;
developing interactive design;
commissioning illustrators and photographers;
working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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