With a wealth of experience in online environments and an expert grasp in content development,
Leadership
• Leads teams of writers, editors, and graphic artists
• Spearheads marketing strategies for multiple clients
• Coaches and trains writers and editors in various facets of their core competencies
Management
• Macro- and micromanages several projects from content campaigns to infographics development
• Creates, improves, and innovates project and team structures aligned with overall company and campaign objectives
Strategy
• Creates and innovates new and existing content campaigns to deliver specific ROI based on cross-channel strategies
• Develops content specific to the needs of different clients
Coordination
• Coordinates with multiple owners and executives of client base
• Coordinates with SEO division to produce content for off-page optimization
• Coordinates with various other strategists and website managers to develop editorial calendars, execute content campaigns, and deliver necessary content
Writing & editing
• Writes various web content pieces ranging from blog posts to press releases to full feature magazine articles
• Assists with editing queue, QA calibration, and QC structure development & implementation
• Tracks and structures KPI, striking the perfect synergy of realistic workloads, productivity, and work-life balance
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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